@Gooddoggy: Its a combination of general price trends, and publisher specific gouging.
Before the rise of internet shopping there were very few international options when it came to purchasing, so we traditionally paid more here than we would've otherwise pay overseas.
Now that there are plenty of alternatives - amazon, ebay, greenman, etc. we are seeing a lot of publishers choose to put the relatively cheaper US price onto digital distribution services like Steam and Origin. Some publishers choose to list at the old pricing scheme and hide behind the "we don't want to undercut our retail partners" excuse, but if we call them out an expose them as price gouging, and publicise the alternatives, then hopefully there might be a change.
Back when EA still used steam, they seemed to list pretty fair prices. Since switching to Origin they've been charging a lot more, which seems like a bad move considering they should be trying to attract consumers to their new service.
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