"We want to provide an afternoon of extreme fun and discover just how psycho Borderlands 2 fans can get. A bungee jump is the perfect way to truly test your nerves and we're excited to bring the insane pleasure of the game into the real world!" - Ben Lawrence, UK PR manager 2K Games
For some reason I can't stop reading the phrase "insane pleasure" and it's making me slightly nauseous.
As PR stunts go, this is pretty cool though. I remember at PAX they were offering free copies of Far Cry 3 to anyone that would have a mohawk shaved onto their head and, by comparison, this seems slightly more imaginative.
You can get involved by trotting over to Brick Lane (get you, you trendy fucks) between 10:00 a.m. and 4:00 p.m. at the Old Truman Brewery, London, on 23rd September. Source.
I'm not going, mostly because I don't think Borderlands 2 looks worth jumping off a piece of building equipment for. Also I'm an adult with a job and I buy my videogames with money. But would anyone else potentially be interested in taking part in something like this?