A fantastic website... and no adverts?!

The Giant Bomb website is one of the best made I have ever seen, fantastic features, it looks great, and still has great functionality.
But how do the people at Giant Bomb make their money?
There's no adverts on the site, no "Sign up for $15/year for xyz".

Anyone know?

With an awesomeness machine? :D

It's funny how on every other site people are annoyed by the ads but on Giantbomb there are dozens of threads practically begging for them.

Shows how great and special the site is.

They get paid by game companies to hand out good reviews. Shit, I mean, they have occasional advertising, but only for things they care about. They also have a small merchandise income. And stuff.

ugh.... can't find that recent thread that was made. Oh well here's Jeff's article talking about ads.

"ugh.... can't find that recent thread that was made. Oh well here's Jeff's article talking about ads."

We need to stop making topics on this...it just gets me even more worried.

I'd imagine companies pay to have their trailers on the site. MUCH better than advertising in my opinion.

Isn't the site financially backed by one of the C|NET co-founders?

Indeed, Shelby Bonny is head of Whiskey Media. So they must be fairly loaded.

"Isn't the site financially backed by one of the C|NET co-founders?"

"Isn't the site financially backed by one of the C|NET co-founders?"

I think I'd rather it remained a mysterious mystery.  Although the awesomeness machine sounds like the most plausible reason...

They've got to be doing pretty well for a small site that hosts it's own high quality videos. Those Endurance Run videos can't come cheap.

"Disgaeamad said:

"Isn't the site financially backed by one of the C|NET co-founders?"

Yeah, shelby bonnie. He left Cnet about 2 years ago, so I can't imagine he's short of a few quid."

"They've got to be doing pretty well for a small site that hosts it's own high quality videos. Those Endurance Run videos can't come cheap."

What part of Booze and Pancakes you dont understand?

It seems like every new person asks this question.

I think its an unwritten law that everybody under 10 posts has to ask this question

Well, here goes: why do they have no advertising here? Everyone loves these guys, and would most likely actually click on one or two of them. Knowing GB, they wouldn't be sketchy adverts anyways.

Drug-trafficking. Luchadeer handles most of that.

It would be cool to know how they manage to keep the ad number so damn low, but what/who/which/whatever gives them money, it sure is working. I doubt a website with finance problems would keep up pumping out videos at the rate of which they do - every day. How much harddisk space does one episode of the endurance run use? My guess is a lot of GBs... (se what I did there?)