Biggest douche.

I wonder who is the biggest douche in the video game industry. Name any publishers, developers and persons you like. video game characters are also acceptable.

David Jaffe comes to mind, though I think he's just outspoken rather than a douche.

Mario

Bobby Kotick. Activision.

I know they're a business and all, but hearing their intentions to exploit IPs and monetize everything they can, bleeding the consumer dry, just pisses me off.