So, a little further away from the extreme of “forcing” a dev to do something is arguing for action or incentives that would encourage them to act differently. Let's call these "incentive" legislation. Here, think about tax credits or media funds built to support to creators that meet certain requirements, like employing a diverse range of employees, working in a certain medium, or producing a work that is a “public good” because it deals with history, education, or some other interest. You’ll see critics calling for things like this sometimes, but it’s not common in our little corner of the world; I'm pretty sure it’s not a thing I’ve ever done (though I'm not fundamentally opposed).
This is a biggie here, that bigotry (helloooooooooooooooo Star Wars trailer!) and just the general "unease" with being what isn't oneself or percieved as normal for oneself to be* has in its In Box: how to make this desired enough to be PROFITABLE. Watch the Women's World Cup addition to recent Fifa games, or the realization of just how much freaking money women spend on games. Shining lights on the bigots seeking to shame or peer pressure people into not harshing their worldview gets us here (or maybe too few want women's soccer and it flops. Be ready).
Speaking of which, that "Why Witcher?" is specifically my problem. The entire push behind it isn't wild eyed Berzerkley spawn vs. caveman mouthbreathers, it's about just this angle alone of a series deeply steeped in one region's myth, legend, and history getting the question. The above paragraph, quite frankly is much more dangerous a club-swinging giant than this windmill, and I hope it fades before folks keep expending far too much effort ante-ing up on one side of this or the other.
*note: Chillicothe does not self-insert and bases protags on understandability, coolness, or attractiveness
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