@justinmcelroy said:
Hey buddies, just wanted to duck my head in here and make one quick point.
You're obviously entitled to whatever opinion you like, but there's something really important about deals like the GEICO sponsorship I wanted to highlight. GEICO may seem like an odd sponsor for a video game website, and maybe that's true. But the very good thing about that is that GEICO is what's called a non-endemic advertiser. That means we don't cover any GEICO products.
When a publication is supported by an advertiser they don't cover, that's really healthy because it eliminates the possibility for conflicts of interest. (The same, by the way, could be said of Mountain Dew and Doritos which I knew everyone was up in arms about.)
Right. That's why their sponsorship is a great fit. My post wasn't about actual impropriety by having GEICO as a sponsor. It was about how crass and gross having a GEICO employee embedded in forum conversations with people as a representative of GEICO is. Having anyone from any company doing this anywhere for any forum in any context is just gross and I don't know how anyone can overlook that. Didn't someone in the process of going forward with this advertising plan say "wait, people might find this to be going just a liiiitle bit too far"?
Hussatron unintentionally highlighted what makes this so great: An anti-GEICO thread isn't ever something that would be a concern, just not something that would pop up on a gaming site, so it alleviates the possibilities for those sorts of concerns.
Why wouldn't an anti-GEICO comment pop-up on a gaming website where a guy is going around representing GEICO with GEICO in his name and promoting the GEICO brand by interacting with the community on behalf of GEICO? And should someone post such a comment, why wouldn't you delete it to placate GEICO in consideration of the money they are giving you? (And in light of the previous deletion of posts more or less supposedly due to site policy)?
We'd never change what we'd write because of an advertiser (even though I know so many think that's how the press works) but there's always a possibility that an advertiser will pull advertising or refuse to spend with a publication because of what they write. That's what makes non-endemic sponsorships so key to maintaining editorial independence.
Except, that is how the media works. Anyone who thinks that the news coverage of pharmaceutical topics isn't impacted by the almost endless stream of pharmaceutical advertisements between the news segments is naive. Advertisers both directly and indirectly influence the content and the slant said content takes. Additionally, editorial bias and direction is often set well above the writer's head in an organization (FOX is notorious for this -- flat out giving talking points to their talent, but others are known to as well).
That doesn't mean it always happens to everyone at every outlet -- but it does happen and it'd be naive to not be aware of and suspect it. Especially in the gaming world, where it has been rife with it over the years and there are plenty examples to cite.
As to whether Polygon would do this, we don't know. It's hard to earn that kind of trust and respect. I trust that Jeff Gerstman would call shenanigans if that happened, here, for example. I've followed you long enough (and wanted you to join the GB crew, damn it!) that I think you would probably call bullshit in such a situation, too. I don't have a lot of other names I could put on a list that I would expect that from.
Anyway, this is long, but I hope you will read on.
@justinmcelroy said:
@Kerned said:
That's a positively absurd justification. It's the same company.
My point was that if an advertisement is for a product we don't cover, there's no chance of it running against negative content, which can be embarrassing for an advertiser. Not a huge difference, but it helps.
Except the problem of receiving money (advertising or otherwise) from a company that does produce products that you extensively review still remains as potential influence and leverage and whether or not that occurs, it carries a certain taint with it and definitely lends itself to a perception of possible impropriety. Don't you come in here with your fancy time belt and try to pull one over on me, sir!
Anyway, the problem with all of this stuff (not just at Polygon, but everywhere) is that advertisers do leverage money against editorial content, so participation in that system means an unavoidable constant suspicion and ongoing re-evaluation of who is delivering what you're consuming. It's something that you will always contend with, until and unless you are able to fulfill a direct customer model with paying readers that negates the need for advertisers (a model I would participate in, though I know it's perhaps ultimately unrealistic).
I don't want my initial comment to be misconstrued and dismissed as another clueless mouth-breathing reader who "just doesn't know anything about media/journalism/advertising", so let me clarify that I don't think there is necessarily a direct correlation between "Microsoft funding a serious of videos for $750k, so they're going to rate Microsoft games super high!" nor that I think GEICO is going to have any influence in your editorial content (in fact, the GEICO ads, themselves, are sensible because there is nothing to influence). I do know that advertisers have a certain amount of leverage and the money has an insidious way of causing those with it to wield it as a tool of influence and those wanting it have a way to be influenced by it. It is a plague upon all journalism; not just gaming. And I do know that advertising and branding can go too far and become gross and crass, which I find this GEICO thing to be. Which is why I brought this up as a post, here. Primarily to say, "What the fuck is up with Polygon and all this nuts advertising stuff they keep doing?". Because, as a reader, it's kind of off-putting and as someone who has been involved in media and journalism, it's kind of fascinating.
I don't want to re-hash the same old exhausted "games journalism and advertising durp!" thing, here, even though my endless blathering has heretofore suggested otherwise. The discussion has been had a thousand times and we all know that there are various levels of corruption and influence, writers are not always involved (though sometimes still influenced from the top down), and some people and places are just flat out clean-as-a-whistle. Advertising isn't leaving and if outlets want to have revenue, they have to find some way to pimp products and brands to their readers while (ideally) not allowing any influence whatsoever (and, preferably, even the misperception of it). It sucks, but that's life.
I do think these wild attempts you guys are making to explore all sorts of weird advertisement opportunities can backfire in making you guys look like the same walking billboard that IGN, Gamespot and others have been for most of the last decade. Creative experimentation with advertising could end up crossing a line that's difficult to return from (at least in the way the site is viewed by readers).
As an aside, I want to say that I like a lot of the people behind Polygon, even if I don't care too much for the site (so far) and find the advertising to be off-putting, if curious. I know it's probably hard to separate the criticism of aspects of the site from the individual, but I think any rational person understands that you and everyone else there (and here at GB and at any other outlet) ultimately want to be known as people who produce great content and earn the respect of those who watch or read what they do. Nobody goes into it thinking "well, I'm going to sell out like a motherfucker" or "man, I can't wait to plaster some Halo ads all over the god damn place!". It's an inevitable part of the business that facilitates the things you are good at and that you want to be respected for. Since I don't think people say this shit enough, I just wanted to make sure that as someone criticizing some things (as one does on the intarwebbernets), I made that clear. I mean, if I had my way, you'd all be doing the same thing and getting paid well for it by the users and never run another ad again. And I'm sure every content creator would have it that way, too.
I just don't know how the community and creators have these conversations in a way that breaks new ground and results in something new. Doesn't just tread the same ground and wind up at the same place months from now. Or do we? It seems that we ultimately just shout "fuck you" across the table, shake our heads, go home, and get back to the same-old, same-old so we can have the conversations all over again in the same ways next year?
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