Yeah, the industry is filled with copying, and that is a good thing. But there is a fine line between taking an idea and improving upon ot, innovating upon it, and blatantly ripping off a concept.
What MS is doing with Avatars, for example, in my eyes as I have used Miis many times as well as using Home for over a year now, is blatantly ripping off an idea, from both sides. What they are doing with Lips on the other hand, a SingStar clone (seriously, same design and everything), is not blatantly copying, because they are actually bringing innovations to the table, such as being able to rip music from your iPod, along with other things. This is a perfect example of what MS is doing lately, copying a lot of different things and claiming it there own, but most (Avatars, Scene It, etc) are truly just rip offs, but then there are some (Lips) that are not.
This is one of reasons why I dislike MS, even way back before the 360/PS3. They see what others are doing, its reeling in money, and they think 'hey, lets do that', whether that means to do it in a simple approach, or expand on the idea.
Eye Toy, another example, was something really innovative even though it has been done in the past, because it has never been done like this. Wii motes, another example, its technology is nothing new, really, but it is presented in a way that is.
The list of copying goes on and on, but there are categories in where to judge them as, rip-offs, or re-thought.
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