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Cheapoz

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Could the new Xbox simply be Xbox 3?

The marketing angles of the game industry get me all excited, so here goes my rationale behind a new Xbox naming convention. 
 
So there's rumours of a new Xbox slimmed down motherboard going around the web. Along with USB storage updates, it looks like something big is in the works, hardware-wise for Microsoft in 2010. 
 
Obviously Natal will hit later this year. Since its announcement there's been rumours that they'll be treating it "like a console launch", but now there's momentum behind the thought of a newer version of the console coming along too. So what to call it? 
 
The story goes that when naming the Xbox 360, Microsoft needed to include a "3" in the name, since it was only a matter of time before they'd be competing on shelf space next to the Playstation 3.  
 
So the new, slim Xbox needs a name that will reenergise sales but effectively sell the same hardware again. 
 
Why not Xbox 3
 
  • The name Xbox 3 is shorter than the current name, matching it's slimmed-down form factor. 
  • It actually will be the 3rd iteration of the external device, albeit very similar internally 
  • The Name shares a relativity to the original name 360, helping drive the notion that the 360 and 3 will run the same games and devices, just one is newer! 
 
So what do you think? Did I just save Microsoft spending $100,000 with Futurebrand for a new name?
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Cheapoz

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Edited By Cheapoz
The marketing angles of the game industry get me all excited, so here goes my rationale behind a new Xbox naming convention. 
 
So there's rumours of a new Xbox slimmed down motherboard going around the web. Along with USB storage updates, it looks like something big is in the works, hardware-wise for Microsoft in 2010. 
 
Obviously Natal will hit later this year. Since its announcement there's been rumours that they'll be treating it "like a console launch", but now there's momentum behind the thought of a newer version of the console coming along too. So what to call it? 
 
The story goes that when naming the Xbox 360, Microsoft needed to include a "3" in the name, since it was only a matter of time before they'd be competing on shelf space next to the Playstation 3.  
 
So the new, slim Xbox needs a name that will reenergise sales but effectively sell the same hardware again. 
 
Why not Xbox 3
 
  • The name Xbox 3 is shorter than the current name, matching it's slimmed-down form factor. 
  • It actually will be the 3rd iteration of the external device, albeit very similar internally 
  • The Name shares a relativity to the original name 360, helping drive the notion that the 360 and 3 will run the same games and devices, just one is newer! 
 
So what do you think? Did I just save Microsoft spending $100,000 with Futurebrand for a new name?
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frankxiv

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Edited By frankxiv

maybe they should just drop the xbox part so it's just "360", like how playstation 3 became "ps3"

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spazmaster666

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Edited By spazmaster666

It makes sense but they probably won't do it since it would probably create too much confusion especially if it's just a slimmed down 360.

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keyhunter

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Edited By keyhunter

Instead of XBOX call it the X cubed because it will have an X and a 3 in the logo and will be the spiritual successor the the gamecube which was awesome.

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Ace829

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Edited By Ace829
@keyhunter said:
" Instead of XBOX call it the X cubed because it will have an X and a 3 in the logo and will be the spiritual successor the the gamecube which was awesome. "
This is actually a great idea.
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beargirl1

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Edited By beargirl1
@onimonkii said:
" maybe they should just drop the xbox part so it's just "360", like how playstation 3 became "ps3" "
when you kind of think about it like that, you might as well drop the PS from PS3 and just call it 3.  
 
or am i seeing this in the wrong way? 
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frankxiv

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Edited By frankxiv
@AjayRaz said:
" @onimonkii said:
" maybe they should just drop the xbox part so it's just "360", like how playstation 3 became "ps3" "
when you kind of think about it like that, you might as well drop the PS from PS3 and just call it 3.   or am i seeing this in the wrong way?  "
i just mean like "that's what everyone calls it anyways". none of my friends have called it xbox 360 since like launch, it's always just referred to as "360"
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beargirl1

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Edited By beargirl1
@onimonkii said:

i just mean like "that's what everyone calls it anyways". none of my friends have called it xbox 360 since like launch, it's always just referred to as "360" "
ah.. right. people still call it xbox though, no?  
 
if they did do something like that, though, i'd be fine with it. we call it 360 anyway. what does the 360 in xbox 360 even mean? 
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Ryax

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Edited By Ryax

but they wouldnt be a company if they werent wasting money on something they dont need to waste money on

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Belonpopo

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Edited By Belonpopo

I should be called the EckzBaVVks T3n8tEE

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Donkey_Kong

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Edited By Donkey_Kong
@AjayRaz:  Well the 360 was decided upon because they could not launch something called Xbox 2 when there would be a PS3, people would naturally think that the Xbox brand was somehow behind. Why 360 specifically, not quite sure, but it may have something to do with the fact that they re branded entirely with the 360. The old Xbox was black and hardcore, this one is white and for everybody, and the differences stem from there.
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ravensword

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Edited By ravensword

I think XBOX is always going to be in some weird name thing because the XBOX name will always be one name iteration behind Playstation. So if they dont want a Xbox 3 up against a PS4, which is what many people think is the reason they chose the name 360, than theyre always going to have to come up with a weird name.
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beargirl1

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Edited By beargirl1
@Donkey_Kong said:
" @AjayRaz:  Well the 360 was decided upon because they could not launch something called Xbox 2 when there would be a PS3, people would naturally think that the Xbox brand was somehow behind. Why 360 specifically, not quite sure, but it may have something to do with the fact that they re branded entirely with the 360. The old Xbox was black and hardcore, this one is white and for everybody, and the differences stem from there. "
i see, but why 360 out of everything just puzzles me.  
 
i mean, think about it. Xbox 360. BOX. CIRCLE. it doesn't make sense to me o-O 
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RandomInternetUser

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@Donkey_Kong said:
" black and hardcore, this one is white and for everybody, and the differences stem from there. "
RACIST.
 
Anyways, it would probably cause way too much confusion for them to call it the Xbox 3.  Many people will probably think that "OH SHIT A NEW XBOX GUISE LETS GO GET IT" then get home and realize it's just a slimmed down 360, and then get angry.  If they do rename it at all, just name it something like Xbox 360-s, but I personally think they should just release the new hardware and market it well as Xbox 360 and let people know the benefits of it.
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damnboyadvance

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Edited By damnboyadvance
@keyhunter said:
" Instead of XBOX call it the X cubed because it will have an X and a 3 in the logo and will be the spiritual successor the the gamecube which was awesome. "
I'm confused. Is it supposed to be the Gamecube squared?
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Skytylz

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Edited By Skytylz

Yah and then they can call the next one Xbox 4 and it would kinda make sense.

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i69edUrGpa

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Edited By i69edUrGpa

It has to be short and sweet...I still think they should have called the PS3 the TR3Y
 
by the way, TR3Y4LYFE!

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Cheapoz

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Edited By Cheapoz
@Raven_Sword said:
" I think XBOX is always going to be in some weird name thing because the XBOX name will always be one name iteration behind Playstation. So if they dont want a Xbox 3 up against a PS4, which is what many people think is the reason they chose the name 360, than theyre always going to have to come up with a weird name. "
No dice. I wouldn't expect a NEW new Playstation or Xbox for at least 5-7 years.  
 
It will be safe to call the Xbox 360 Slim the Xbox 3 and still be ready to compete against a PS4 with ACTUALLY NEW hardware in 5-7 years time.
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pbhawks45

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Edited By pbhawks45

3BOX.
 

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Jrad

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Edited By Jrad
@Cheapoz said:
" @Raven_Sword said:
" I think XBOX is always going to be in some weird name thing because the XBOX name will always be one name iteration behind Playstation. So if they dont want a Xbox 3 up against a PS4, which is what many people think is the reason they chose the name 360, than theyre always going to have to come up with a weird name. "
No dice. I wouldn't expect a NEW new Playstation or Xbox for at least 5-7 years.   It will be safe to call the Xbox 360 Slim the Xbox 3 and still be ready to compete against a PS4 with ACTUALLY NEW hardware in 5-7 years time. "
Oh god, I hope not. Current gen (console) graphics fail to impress me; I do hope we won't be waiting another 5-7 years for better ones.
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ThePhantomnaut

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Edited By ThePhantomnaut

Sure they called their OS Windows 7 so sure.

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keyhunter

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Edited By keyhunter

XBOX 540
That's one more than playstation 4, and half a turn more than a 360.

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mshaw006

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Edited By mshaw006
@Cheapoz: People won't buy an Xbox 3 if they can buy an Xbox 360. It'll be confusing when the next xbox comes out, too.
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Sanryd

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Edited By Sanryd
@keyhunter said:
" XBOX 540 That's one more than playstation 4, and half a turn more than a 360. "
Half a turn = not a full upgrade... hmm, this makes some sense, that means they won't use it! I think it should be called the 360i, Nintendo gets to do it after all. It will even sort of have an "i" with the camera in Natal. I guess then it might conflict with 1080i and stupid people will think it's junk.
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megasoum

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Edited By megasoum
@tdk08 said:
" @keyhunter said:
" XBOX 540 That's one more than playstation 4, and half a turn more than a 360. "
Half a turn = not a full upgrade... hmm, this makes some sense, that means they won't use it! I think it should be called the 360i, Nintendo gets to do it after all. It will even sort of have an "i" with the camera in Natal. I guess then it might conflict with 1080i and stupid people will think it's junk. "
You know what's even better?? The "i360i".... That way you get the Apple gang AND the Nintendo gang. It's a win-win!
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Cheapoz

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Edited By Cheapoz
@Jrad said:
" @Cheapoz said:
" @Raven_Sword said:
" I think XBOX is always going to be in some weird name thing because the XBOX name will always be one name iteration behind Playstation. So if they dont want a Xbox 3 up against a PS4, which is what many people think is the reason they chose the name 360, than theyre always going to have to come up with a weird name. "
No dice. I wouldn't expect a NEW new Playstation or Xbox for at least 5-7 years.   It will be safe to call the Xbox 360 Slim the Xbox 3 and still be ready to compete against a PS4 with ACTUALLY NEW hardware in 5-7 years time. "
Oh god, I hope not. Current gen (console) graphics fail to impress me; I do hope we won't be waiting another 5-7 years for better ones. "
Then you hope in vain. If you want more than what the current console graphics can push you're just being silly.
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LeetBalla

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Edited By LeetBalla

I work in retail and it is already hard enough to explain the differences between the two 360's available to uninformed customers along with the different iterations of the PS3; also, explaining why only some PS3's play PS2 games is a pain. The system needs to keep the same name.

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TwoOneFive

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Edited By TwoOneFive

slim 360. yeah just call it 360. 

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deactivated-5a1a3d3c6820c

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@Cheapoz said:
" @Jrad said:
" @Cheapoz said:
" @Raven_Sword said:
" I think XBOX is always going to be in some weird name thing because the XBOX name will always be one name iteration behind Playstation. So if they dont want a Xbox 3 up against a PS4, which is what many people think is the reason they chose the name 360, than theyre always going to have to come up with a weird name. "
No dice. I wouldn't expect a NEW new Playstation or Xbox for at least 5-7 years.   It will be safe to call the Xbox 360 Slim the Xbox 3 and still be ready to compete against a PS4 with ACTUALLY NEW hardware in 5-7 years time. "
Oh god, I hope not. Current gen (console) graphics fail to impress me; I do hope we won't be waiting another 5-7 years for better ones. "
Then you hope in vain. If you want more than what the current console graphics can push you're just being silly. "
 
I'm sorry, you're ridiculous. It will be 4 years at the absolute maximum before there is another console generation.
 
In 5-7 years, hardware will be so ridiculously ahead of the consoles it's not funny.
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Joker_777

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Edited By Joker_777

Gamebox 720

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WinterSnowblind

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Edited By WinterSnowblind

I quite like this idea, and I think it makes sense to name it the Xbox 3 so that the Xbox 4 can be launched around the same time as the PS4.  After all, the main reason they went with 360 was so it didn't sound like an infererior machine.  The only issue being that many may assume it is an entirely new system...  Though that seems to be what they're going for with the release of Natal.

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Kyreo

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Edited By Kyreo

They should make a handheld device called the Xbox 180.

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Evilsbane

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Edited By Evilsbane

Nextbox

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Kazona

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Edited By Kazona

You know, that actually isn't a bad idea. While it technically isn't the third generation Xbox, they could probably get away with it, if they spun it the right way. If they decide to include Natal with it, it would be even easier to pull off. It would then also be easier for them to naming the true next generation Xbox, since they could then just call it Xbox 4. 
 
The downside, of course, is that it could lead to some serious confusion among consumers. Avoiding this would be key, as it could turn people off from the brand entirely if not handled carefully. 
 
All considered, while I really like the idea, I think it would be too much of a marketing and PR hassle for Microsoft to pull off effectively. My guess is they'll just go with something like Xbox 360 Slim, as shitty as that sounds.

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RafaelMei

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Edited By RafaelMei

Xbox 2 *  π(pi) rad
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Th3_James

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Edited By Th3_James

new xbox coming 2013. CONFIRMED. by me.

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Th3_James

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Edited By Th3_James

I would love it if they just called the next xbox " xbox 362 "

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iam3green

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Edited By iam3green

maybe, i just think it can be called xbox slim or something like that. who knows what is up with microsoft. i can see problems happening with it just like the 360 coming out.

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Cheapoz

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Edited By Cheapoz
@Kazona said:
" You know, that actually isn't a bad idea. While it technically isn't the third generation Xbox, they could probably get away with it, if they spun it the right way. If they decide to include Natal with it, it would be even easier to pull off. It would then also be easier for them to naming the true next generation Xbox, since they could then just call it Xbox 4.   The downside, of course, is that it could lead to some serious confusion among consumers. Avoiding this would be key, as it could turn people off from the brand entirely if not handled carefully.   All considered, while I really like the idea, I think it would be too much of a marketing and PR hassle for Microsoft to pull off effectively. My guess is they'll just go with something like Xbox 360 Slim, as shitty as that sounds. "
I would say that MS has the money to make sure everyone in the whole damn world knows what an Xbox 3 is. 
 
They were also the ones behind the most effective removal of a console from the market; the original Xbox. 
 
I think it shares enough similarity to the old name to let people know it's not "new" new hardware, but it's a new enough name to say that it's worth getting excited about. Remember, Natal will be treated "like a console launch".
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wrecks

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Edited By wrecks

  X3 or XBOXXX.  

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thePAHC

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Edited By thePAHC
@Jrad: @Jrad said:
" @Cheapoz said:
" @Raven_Sword said:
" I think XBOX is always going to be in some weird name thing because the XBOX name will always be one name iteration behind Playstation. So if they dont want a Xbox 3 up against a PS4, which is what many people think is the reason they chose the name 360, than theyre always going to have to come up with a weird name. "
No dice. I wouldn't expect a NEW new Playstation or Xbox for at least 5-7 years.   It will be safe to call the Xbox 360 Slim the Xbox 3 and still be ready to compete against a PS4 with ACTUALLY NEW hardware in 5-7 years time. "
Oh god, I hope not. Current gen (console) graphics fail to impress me; I do hope we won't be waiting another 5-7 years for better ones. "
 
 
With the way that technology advances, it won't be 5-7 years. I think 3-4 years, maybe even 2-3. People will get restless with shitty console graphics. When people see screenshots of new games coming out that look sick and realize that those are PC screens, they won't go and get a PC; they'll go to the forums (like this one) and start to complain while PC purists get smug and say, "I told you so." The graphics complaining will probably increase enough in 2 years, and companies will be forced to take action by 3-4 years from now. Just a prediction though. Also, I think X3 or X4 is a perfectly fine name.
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deactivated-5f00787182625

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@AjayRaz said:
" @onimonkii said:

i just mean like "that's what everyone calls it anyways". none of my friends have called it xbox 360 since like launch, it's always just referred to as "360" "
ah.. right. people still call it xbox though, no?   if they did do something like that, though, i'd be fine with it. we call it 360 anyway. what does the 360 in xbox 360 even mean?  "
It's called the 360 because when you see it you turn 360 degrees and walk away 
 
lolololol I win the internets nou plocks?
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Computerplayer1

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Edited By Computerplayer1

They kind of boned themselves with the 360 name. The concept of needing 3 in the name so that it sounded just as marketable as the PS "3" was pretty awful, but now they have to work their way out of it. However, if they do have a slim version on the way there is no need to change the name. They're doing a reasonably good job bringing down the number of SKUs and so it wouldn't surprise me to see another crop up. 
 
I'd just have two three SKUs. The 120gb, a 240gb, and a slim. Maybe just call it 360 Slim and not have different names for the 120 and 240.
 
Doing that would mean dropping the price they charge for their HDDs though....which would probably be nice.

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jkz

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Edited By jkz
@zudthespud said:
" @AjayRaz said:
" @onimonkii said:

i just mean like "that's what everyone calls it anyways". none of my friends have called it xbox 360 since like launch, it's always just referred to as "360" "
ah.. right. people still call it xbox though, no?   if they did do something like that, though, i'd be fine with it. we call it 360 anyway. what does the 360 in xbox 360 even mean?  "
It's called the 360 because when you see it you turn 360 degrees and walk away  lolololol I win the internets nou plocks? "
Uh, wouldn't it be more efficient to turn 180 degrees and walk away, rather than turning 360, returning to look at it, and then walking past it?
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beargirl1

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Edited By beargirl1
@jukezypoo said:
" @zudthespud said: 
It's called the 360 because when you see it you turn 360 degrees and walk away  lolololol I win the internets nou plocks? "
Uh, wouldn't it be more efficient to turn 180 degrees and walk away, rather than turning 360, returning to look at it, and then walking past it? "
beat me to it 
 
STILL FUNNY LOL
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Gizmo

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Edited By Gizmo

I'm still leaning towards 'X-Break Three-Shitty'.
 
Although 360 sounds good too.

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_Phara0h_

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Edited By _Phara0h_

XXX box

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DoctorWelch

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Edited By DoctorWelch

When I saw the forum post on GB's front page I was like "This guy is an idiot". Then I read this, and it actually sorta makes sense. This way Microsoft could just put out an xbox 4, while xbox 3 just doesnt seem like a whole new console because 360 already has a 3 in it and xbox 3 would just be a shorter version of that name much like the xbox 3 would be a "shorter" console. It actually makes sense. That being said, I doubt it will happen.

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ClownDetective

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Edited By ClownDetective

They don't need numbers, they'll probably just give it a dumb name like 'xbox freedom'.

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Jimbo

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Edited By Jimbo

Natal will become Natural.  The new console bundle will be called Xbox Natural.