@The_Laughing_Man: I can't see what else it could be. Ultimate Team coins are transferable between accounts. If you want you can buy them on eBay. You can even find specific player cards for sale. It's been going on since, I think, FIFA 09 so it's obviously quite a lucrative business. The game itself is quite ingenious. It's a card collection game where you make these virtual coins by playing games with the players in your card deck. FIFA is already a hugely popular game and this adds another incentive for people to play. Like most things, some people don't have the patience to earn the coins themselves so they turn to those people who can in exchange for real-world cash. It's effectively the same gold-farming that blights WoW.
The problem is how to stop it. It's obviously a feature people are very happy with. Do they remove it when most users don't resort to this behaviour?
Do they prevent the transfer of coins between accounts? What do MS do about ensuring our accounts are safe without treating people with legitimate queries like common criminals? It's a complete minefield. I feel sorry for everyone involved, except for the dirty bastards who are stealing from people, natch.
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