Ehh... no.
As others have said, if you put a payment gate to how many lives people can play, you incentive developers to create experiences no one can possibly win without a huge investment. It is the same as many F2P games that incentive the gamers to pay because the free experience is not balanced to be completable for free. Sure, in theory you can complete any F2P game, but at some point you are just brute forcing the system... If the game was perfectly balanced to be completable for free, most people would not spend money on it.
And yes, this is similar to the way the arcades worked. And if you don't believe many arcades were broken because they were forcing people to put money into them, try playing some games in MAME with infinite coins, and you will notice two thing: 1) arcade games worth changes drastically if you have infinite money, and 2) most arcade games did not have much content to begin with...
The best concession to be made for those that are not willing to "risk 10$" are demos. Granted, some are not representative, and they can hurt the game sales, but that is why making a good demo is: you can't just slice a piece of the content and expect people to extrapolate from there... Another option are the 1 hour trials that PS did for some PSN games. Those are good, but I did not use them much because of the bandwidth requirement.
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