I had not been privy to the development of that game in any way. When it came out, I thought about the last time I heard about a game involving the Alien name, and remembered it being garbage, so I just assumed this was some sort of shovelware.
Imagine my surprise when I found out this game had a rich and refined history, and a distinct aroma of bullshit. Since I had absolutely no investment in it, it hasn't really bothered me, but I certainly feel for the people who now feel ripped off.
Studied at arms length, though, it's interesting to see just how damaging shit like this is to a company. Overpromising and underdelivering is not easy to get away with - I like to think that there must have been some way of softening the blow, with some well-applied PR disaster management before and after, but the way they've handled all that, certainly hasn't helped them.
Then again, they probably have this strategized to some extent. I mean, people thought Duke Nukem: Forever was hot bullshit, right? That didn't stop them from throwing money at this game, or even putting another Duke Nukem game in development. I mean, at some point we should probably take responsibility ourselves, for enabling them to pull this shit off by buying their product.
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