I'm dating myself but, that Ultima Online conference was spectacular. I wish they had more time. They had a really valid point about current MMO's being too guided. What made UO a huge success was player choice, creativity, and just running amuck. They weren't punished for being creative, instead the devs had to plug a hole OR, just run with it!
The only thing I can compare it to today is Minecraft with old style RPG elements.
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