I rarely buy games second-hand, so it doesn't really effect me all that much. Dead Space 2 dropped down to $25 after a couple of weeks, so why even bother buying it used? But then again, I would never spend $10 to get the "extra" content in most EA games that second-hand buyers supposedly gets left out of. Who here would pay $10 for the Cerberus pass? You didn't get anything even nearly worth $10.
I'm not sure if Project $10 worked like it was supposed to from EA's business point of view. Maybe it didn't since they decided to move the "extra" content to pre-orders only in hope of selling more that way before cutting the price in half just a few weeks later. But all of the EA games probably will continue to carry another DLC code if you bought it new. You can't just pop in the disc anymore and just play. You have to activate and download a bunch of DLC codes in order to get everything.
In 2-3 years, I can definitely see EA taking a few pointers from IKEA in order to cut development costs. Just ship out a bunch of codes and let the consumer put the game together.
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