PS4 seems like the logical choice, even though Sony has had some bad press lately the PS3 itself has still stayed firmly in a positive light. Playstation as a brand of console is a strong name and to a certain extent it helps keep past and present gamers familiar with the brand and its games.
Plenty of kids who owned an original PS system can associate familiarity and nostalgia to Playstation consoles as they grew up moving from PS1 to PS2 and PS3 etc.
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