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Activision Axes Franchises, Reveals Studios In Earnings Call

Guitar Hero is taking a break, we'll see a Spider-Man game in 2011, a new Call of Duty studio was announced, and more!

Activision just finished up with a monster of an investor conference call that had a few surprises and meaningful bits snuggled in between the hardcore financial talk. This call in particular had a lot buzz going in. Just an hour or so prior, reports were sneaking out about the publisher’s decision to can Guitar Hero and, surprisingly, True Crime: Hong Kong, which has been demoed to press several times. 

Turns out those reports were basically accurate. Here’s the run-down:

BEACHHEAD  
Activision has created a new wholly owned studio to focus on Call of Duty content and support what could become a pay-for subscription platform for the shooter’s robust and ever-growing community. I’m not 100-percent certain of any of this, though, due to the ridiculous amount of marketing talk. Here’s Activision CEO Bobby Kotick’s take on what Beachhead, the studio and the project, is, via Joystiq:

"Beachhead will create the best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before. The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future." 

   
 
   
 
== TEASER ==COD: BLOPS 
The Microsoft "exclusively first" window on Call of Duty: Black Ops DLC is toast on March 3, 2011. This is the date when the game's first map pack, "First Strike," will appear on PSN for an unspecified price. You can grab a first look at this particular version over at the PS blog right now.
 
GUITAR HERO AND DJ HERO  
Sales in the music genre have flatlined and, to be frank, Activision hasn’t been giving us what we’ve wanted with its most recent Guitar Hero titles, so it’s no real surprise that the publisher is giving the franchise a break. In a statement that preceded the call, Activision confirmed that it is disbanding “the Guitar Hero business unit” and no longer working on the title it had slated for 2011. 

The wording here suggests that the franchise as a whole is being put to bed for much longer than a year. It’s not easy working on a game with as many licensing hurdles as a Guitar Hero has to jump over without a dedicated business unit. We’ll have to see what’s up over time.

Also, as for DJ Hero, Activision has stated that no music games will be coming in 2011, so don’t be expecting that 3DS title anytime soon, either.

 
   
 
TRUE CRIME: HONG KONG  

United Front Games’ True Crime installment has indeed been canned. According to Activision, part of the reasoning of this decision is “based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.” Read: Call of Duty. 

To be fair, TC: Hong Kong was an ambitious open-world action game filled with more than your usual Grand Theft Auto. United Front was attempting to build a game that had a little bit of everything, and the roughness around the edges as a result showed at some previous demos. 

In a statement on its Web site, the developer apologized about not being able to finish the game with Activision and said it’s setting its “creative sights on a different horizon.”   

 
  
 
TONY HAWK  

Like Guitar Hero, Tony Hawk is getting a break in 2011. The last two games with his name on it required that lovely plastic skateboard peripheral and were massive sales flops. "We will release no new music or skateboarding games in 2011,” Activision COO Thomas Tippl said during the call. 
 
BUNGIE AND BLIZZARD'S NEW STUFF
Don't expect to play a completed version of the Bungie project in 2011. As revealed during the call, the game isn't slated to release this year. Also, Activision isn't counting on Blizzard to get Diablo III or the next StarCraft II game to get out the door in 2011 either.

 
  
 
TV, COMICS, AND MOVIE-BASED PROPERTIES  

In Q4 2011, you’ll get another Spider-Man game created by the folks at Beenox who were responsible for Spider-Man: Shattered Dimensions. Also, a new Family Guy game, a Wipeout game, and apparently an X-Men and a Transformers game are slated, too.   


  
 
So, yeah, overall, money was made and it appears as if Activision will be leveraging the usual stuff: Call of Duty, its movie tie-ins, and World of Warcraft in the near future. I think that about sums it up. Anyone surprised by any of this news? 
 
UPDATE: Added in the Black Ops release date stuff and noted the Bungie and Blizzard news that came via the investor call.

159 Comments

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dancingpolkabear

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Edited By dancingpolkabear

Yeah, the X-Men game they are talking about is the Silicon Knights one

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FuzzYLemoN

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Edited By FuzzYLemoN

Activision is completely ignorant to what killed Tony Hawk and Guitar Hero, and soon CoD will suffer the same fate. Idiots...

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MolluskLingers

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Edited By MolluskLingers

hopefully harmonix is on the chopping block next and we can get rid of these shit music games for good

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bretthancock

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Edited By bretthancock

Thank god that True Crime was canceled, so they could focus on making Family Guy.  Such excellent logic.

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FordFairlane

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Edited By FordFairlane

So, is Activision going to come out with it's own "OnLive" style CoD player, or do they just think that MS & Sony are going to process all of those new monthly transactions on XBL & PSN for free?

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fox01313

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Edited By fox01313

I'm at least glad to see that they are axing some franchises over studios/people working there. Agreed with others, between MW1 & 2 as well as Black Ops, if they do anything wierd with the multiplayer/subscription/etc for that franchise I'm more than happy with playing those 3 as they are all solid enough games that are fun to play.

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El_Derrico

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Edited By El_Derrico

So basically Activision is now the Call of Duty Company. 

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Scribbly

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Edited By Scribbly

It's quite possible that Activision will just make so many Call of Duty games that absolutely everyone will dislike it, but it's good to see they haven't bothered with another Guitar Hero or Tony Hawk game. Also, separate CoD subscription, the idea makes me rage unless they release all map packs for free.

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Hailinel

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Edited By Hailinel
@Smiley26 said:
" It's quite possible that Activision will just make so many Call of Duty games that absolutely everyone will dislike it, but it's good to see they haven't bothered with another Guitar Hero or Tony Hawk game. Also, separate CoD subscription, the idea makes me rage unless they release all map packs for free. "
You know they won't.
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MaddProdigy

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Edited By MaddProdigy

And now what looked like Koticks genius turns out to be just stupidity, milking the cash cows of multiple franchises into the ground. The same will happen with COD, and Blizzard will be the only one left standing haha

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NewfieBullet

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Edited By NewfieBullet

Call of Duty:  Who gives a shit anymore.

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SomeJerk

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Edited By SomeJerk

Blops is a massive technical failure on the PS3 and PC, many can't even load the game, but what gives with those sales numbers. Never touching a Treyarch game with my money for the rest of my life until there's a full staff reboot with them, but I will buy this year's CoD..
 
..What's that? BF3? Made by my homies at Digital Illusions? It has anti-cheat? PC focus-platform so the PC won't get an utterly fecal port with textures that begin to look alright on 720p from 8ft away and no working anti-cheat and worse netcode than 1996's Quake 1? No more Activison for me.

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coryrx8

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Edited By coryrx8

This is why Activision's board needs to can that idiot Kotick before things get any worse. Guitar Hero had a whole lot of long-term potential had they stuck to annual or preferably bi-annual installments. Instead of a slower burn, releasing a new game every two years, revamped peripherals every four, and supporting the latest iteration with a steady supply of DLC and riding that steady revenue stream into perpetuity, they milked Guitar Hero for everything it was worth, releasing installment after installment each with revamped peripherals and abandoning the majority of the older DLC, and just watched it sink from blockbuster status to losing money in just two short years. Did Kotick learn from this colossal blunder? Nope, he kills the franchise, and turns around and creates ANOTHER Call of Duty studio! So we have Treyarch, Infinity Ward, Sledgehammer, and now Beachhead... here's a tip, Bobby, two dedicated studios was too many. He's going to sink the entire CoD franchise and the modern shooter genre with it, just like he did with the music genre. I'm calling it now... Black Ops is Call of Duty's Superman III. Treyarch can slip a derivative, bug-ridden dud through once, but they won't get away with it next time.

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swamplord666

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Edited By swamplord666

no surprise tbh... i can only speculate on how much longer they can milk COD and hang on to blizzard. Activision has done this to itself tbh.

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boylie

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Edited By boylie
@Chris2KLee said:
" Goddamn blood bath. "
this.
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TadThuggish

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Edited By TadThuggish

Only about 3 more years till Activision drops from its #1 publisher spot and Kotick cuts and runs.

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musubi

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Edited By musubi
@newfiebullet: Well seeing as it sells gangbusters every time... quite a few people it seems.
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deactivated-5c5cdba6e0b96

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I can't believe this is the company Blizzard decided to join with, I guess it's all a matter of marketing and money.

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sickVisionz

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Edited By sickVisionz

I think the lesson learned from Tony Hawk and Guitar Hero was not to put out an insane amount of them each year and not to have one studio making one a year.  They've got 3 real deal studios making COD games and they have yet to do more than one a year.  Three years is a long time to make and polish a title.  I know it's cool to hate Acti but giving talented devs 3 years to make a game doesn't really sound as terrible and horrific as people make it out to be.
 
@coryrx8
said:

" He's going to sink the entire CoD franchise and the modern shooter genre with it, just like he did with the music genre. "
I think you're confusing Activision with EA, who is putting out like 20 FPS games in the first half of the year alone.
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Aaron_G

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Edited By Aaron_G

Activision kills franchises. 

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Cyborgmatt

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Edited By Cyborgmatt
@Bucketdeth: Blizzard are just as greedy as Activision, they go hand in hand tbh.
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mordukai

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Edited By mordukai

Jees. Wouldn't this be the forth studio connected with CoD. 

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Chaoskiller2000

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Edited By Chaoskiller2000

Well thats what happens when you put out too much of one game. Next will be Call of Duty if they keep doing what they are doing. Maybe they should also learn not to make all other games by them DOA it was a crime what happened to Singularity.

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Mikewrestler5

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Edited By Mikewrestler5
@newfiebullet said:
" Call of Duty:  Who gives a shit anymore. "
Jeff Gerstmann does.
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kratier

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Edited By kratier

this right here marks the death of activision, cue the "here we go" joker image

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Red

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Edited By Red

I think Activision fails to realize that the people who play Call of Duty are predominantly teenage dudes in college and high school. I.E. the people whose parents won't let them get a subscription to anything.

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Jackel2072

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Edited By Jackel2072

well thats a shocker

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Dany

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Edited By Dany

They made all of the right moves except of the direction they are going with call of duty

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WrathOfBanja

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Edited By WrathOfBanja

Lets look at the bright side here. Now we only have to wait 6 months in between CoD games!!!!!

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Dark_Pinoy

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Edited By Dark_Pinoy

How about they give CoD and Spider-man a break and focus on True Crime. Anyone agree?

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PlasmaMachine

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Edited By PlasmaMachine

Wait, there is gonna be a second Family Guy game? Didn't the first one become a disappointment that featured a bunch of mediocre gameplay elements that culminated with some half-ass jokes from the series? They're betting on this than they are a new True Crime (that's almost done) Okay, whatever.

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AuthenticM

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Edited By AuthenticM

The platform will support in-game integration and bring online experiences and console play together for the first time. 


Does this mean what I think it means?
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Enigma777

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Edited By Enigma777

Shame about True Crime. I was actually looking forward to it. :(

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NMC2008

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Edited By NMC2008
@Lepuke:  
What did they win exactly? Layoffs and hard times?
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stevieq

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Edited By stevieq

Finally, jeez. Yet they don't seem to learn their lesson. I imagine the same news will hit CoD in several years.

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kollay

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Edited By kollay

Devs will be eating canned Vienna sausages, while Kotick devours a whole boneless honey ham.

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Donos

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Edited By Donos

Good, now Activision just has to put out a bunch of high-quality new IPs and suffer a massive financial beating, and EA can retake its evil empire pants.
 
Also: " and bring online experiences and console play together for the first time." Oh good, now I can use the ethernet cable that's been sticking out of my xbox for the last 4 years.

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deadmonkeys

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Edited By deadmonkeys

Holy shit guys... Activision's promising ONLINE CONSOLE PLAY.

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FormulaDeuce

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Edited By FormulaDeuce

 We could joke all day about how many golden egg laying geese Activision has strangled to death, but the fact of the matter is: this is what the games industry is like at the top level these days. Your either hitting them out of the park, or your getting cut from the team. The biggest publisher needs to make the biggest games that make the biggest profits. By the time the general public looses interest in the CoD franchise, Activision will have Bungie's game in the wake. It may seem like they're just a CoD and movie game publisher for now; but in the next few months, I can almost guaranty you we'll here news of them picking up a rising developer and/or IP and the cycle can begin anew.

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Dany

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Edited By Dany
@AuthenticM said:
"

The platform will support in-game integration and bring online experiences and console play together for the first time. 

Does this mean what I think it means? "
Cross platform online play?
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megalowho

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Edited By megalowho

I did not think it was possible, but it seems like Activision's portfolio is becoming even more bland and unexciting than ever before. No one will fault them for giving Guitar Hero and Tony Hawk a rest, but the fact that those two franchises are in the gutter to begin with is the direct result of poor decisions by management over the years.
 
It's a real shame to see such a huge company with so much developer talent on its payroll commit so fully to eliminating risk taking and creative decision making across the board.

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Vorbis

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Edited By Vorbis

Franchises taking a break in 2015: Call of Duty, because they'll have ran it into the ground.

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This_Dude

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Edited By This_Dude

that statement from bobby kotick is a nightmare.  wtf does any of that even mean?!?!  hahaha

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Hef

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Edited By Hef

"The platform has been in development for over a year and we're very excited about the increased value we can bring to the community "
 
You know Bobby, just because it's not getting pumped out every year doesn't mean it's going to be anything amazing.

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fuzzy510

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Edited By fuzzy510

I honestly am kinda shocked that Tony Hawk and Guitar Hero are being put to the side, but only because I thought Activision was more stubborn than they actually appear to be.

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deactivated-5f9398c1300c7

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I can't wait till CoD flops and all this support makes them go bankrupted.

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SonicFire

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Edited By SonicFire

If COD does try to wring out any subscription of any kinds, count me out. Seriously, that would be like punching a hole in the hull of their last funtional ship. Jeez.
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BabyChooChoo

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Edited By BabyChooChoo

For the record, Patcher called that Call of Duty thing like 2 years ago. Well, i guess we're not 100% what Activision is planning, but it sounds close enough to what he predicted.
 
I can't wait to hear all the upcoming podcasts in the next 2 weeks. This should make for some extremely interesting discussion.

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Praab_NZ

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Edited By Praab_NZ

Oh god. They wreck several franchises and even genres, then they are just like whoops and disband them. Would be hilarious if it wasn't so tragic.
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JJWeatherman

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Edited By JJWeatherman

Thank god Tony Hawk is taking a break too. Activision may be getting smarter after all!