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Giant Bomb News

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Electronic Arts Purchases PopCap, Jeff Green for $750 Million

Plants vs. Zombies and Peggle are now under the EA roof. And Jeff Green. Again.

Missing: piles of money.
Missing: piles of money.

The rumors are true: Electronic Arts has purchased PopCap Games and former games editor turned director of editorial and social media Jeff Green for $750 million.

Based on reaching certain financial milestones, the deal could reach as high as $1.3 billion, which jives with the original $1 billion number that was floating around not too long ago.

It's unclear how much Green, whose last name is quite a convenient coincidence, will make out of this.

The deal means EA now adds Plants vs. Zombies, Bejeweled, Peggle and other lucrative franchises into the company's lineup. EA has been aggressively moving into the mobile and social space in recent years, acquiring one of the biggest developers, PlayFish, for $300 million in 2009.

Patrick Klepek on Google+

223 Comments

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Dany

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Edited By Dany

Oh no. EA is going to run PopCap to the ground. Annual releases for Peggle, PvZ, and Bejeweled with preorder bonauses, and they will now have DLC that cost a lot of money. This is terrible news, no worst choice could be made on this decision oh god, everything will now be brown and gray and a first person shooter and be released on origin.

THIS IS WHAT THIS NEWS MEANS, GUYS!

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Zolfe

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Edited By Zolfe

lol Jeff Green

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hbk619

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Edited By hbk619

Jeez, $750million?!

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billyhoush

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Edited By billyhoush

This makes sense after seeing Zygna going public. EA probably wants PopCap to go in hard on the mobile gaming market.

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Elusionar

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Edited By Elusionar

Soon to a mall kios near you... Geff Green selling Dragon naturaly speaking.
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WJist

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Edited By WJist

Jeff Green has the Green Thumb.

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pap

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Edited By pap

This news should be a clarion call for any aspiring developers to get into gear. You don't need to make highly technical games to make an absolute fortune. PopCap have plied their trade doing polished 2D stuff which a lot of people still love to play.

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pepperzz

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Edited By pepperzz

Doomed Doomed Doomed

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zameer

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Edited By zameer

$25m more and we'd have something to really talk about. 
 
<>

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ajamafalous

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Edited By ajamafalous

@Alphazero said:

Jeff Green was the advance recon team. EA sent him, he scoped out the place, said some shit about EA to protect his cover, and now they smoothly real in their big fat casual fish.

Nicely played Mr. Green.

This is the most likely scenario.

The bastard.

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Cybexx

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Edited By Cybexx

Patrick, I approve of the update to promote Jeff Green to the same level as Popcap in this article (possibly more considering the picture change)

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l4wd0g

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Edited By l4wd0g

Poor Jeff Green is back under EA.

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Artie

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Edited By Artie
@Rolyatkcinmai: AHHHHHHHHHHHH HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA 
 
I award you the greatest comment ever
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RandomInternetUser

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They could have almost rented the Staples Center for that kind of money.  What a waste.
 
(Jokes)

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vilhelmnielsen

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Edited By vilhelmnielsen

So, Jeff Green is leaving PopCap?

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Hamabama

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Edited By Hamabama

Well, it has been nice being able to purchase PopCap games on Steam. Here's hoping for the future.

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RandomInternetUser

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Fuck, beaten to it several times already.

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Ghostiet

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Edited By Ghostiet
@ajamafalous said:

@Alphazero said:

Jeff Green was the advance recon team. EA sent him, he scoped out the place, said some shit about EA to protect his cover, and now they smoothly real in their big fat casual fish.

Nicely played Mr. Green.

This is the most likely scenario.

The bastard.

You forgot to add "magnificent" there, before that bastard.
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ReyGitano

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Edited By ReyGitano

They say they brought PopCap, but really all they wanted was Jeff Green.

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Make_Me_Mad

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Edited By Make_Me_Mad

That's 25 million less than Jeff Green is worth.

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FrontierWhiskey

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Edited By FrontierWhiskey

I'm pretty sure the Eagles wrote a song about this.

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EmuLeader

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Edited By EmuLeader

Next news story: Everyone from Popcap has been layed off.....except Jeff Green. He will be at EA for the rest of his life (and afterlife), as per the contract for his soul.

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iamjohn

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Edited By iamjohn

My favorite part is that Patrick has since gone back and rewritten this to make it one gigantic Jeff Green joke.

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frankxiv

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Edited By frankxiv

jeff green is worth every penny

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xpgamer7

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Edited By xpgamer7

I wonder if they're going to go all big business and fail miserably or do ok by trying to be simple.

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Bravestar

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Edited By Bravestar

That's a lot of money to force Origin on casual gamers.

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I_smell

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Edited By I_smell

I thought Jeff Green was already at EA.

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arg3n7um

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Edited By arg3n7um

Wonder if this means Jeff Green will leave PopCap and join the media side again.

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ez123

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Edited By ez123

Is there some way to dumb down Peggle? We are about to find out.

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admanb

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Edited By admanb

The Jeff Green wiki page is now one of the best things.

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priorityseven

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Edited By priorityseven

@onimonkii said:

jeff green is worth every penny

This.

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RandomInternetUser

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@Alphazero said:

Jeff Green was the advance recon team. EA sent him, he scoped out the place, said some shit about EA to protect his cover, and now they smoothly real in their big fat casual fish.

Nicely played Mr. Green.

No Caption Provided
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Rocospi

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Edited By Rocospi

LOL, oh man poor Jeff...

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toowalrus

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Edited By toowalrus
@Toxin066

@Rolyatkcinmai said:

They could have rented the Staples Center for that.

Well, almost. Man, I can't wait until the next time Green's on the Bombcast.
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rndmtask

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Edited By rndmtask

A hard lesson to learn for poor ol' Jeff. Once EA has you, they will never let you go.

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Overwatch

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Edited By Overwatch

Oh, poor Jeffe :). I want him on the Bombcast even more after this! :)

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Foil1212

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Edited By Foil1212

Better than Activision buying it.

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rmanthorp

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Edited By rmanthorp  Moderator

Illegal amount of momey.

Jeff Green lol.

DLC/Online passes.

New Bejewelled every year.

Peggle: Bad Company.

I think I covered everything. Oh I wonder if they will take that silly WOW Peggle add-on out of WoW? Then stick it in ToR dudududhdhdhhduhduh!!

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Th3_James

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Edited By Th3_James

Holy Fucking Peggle!

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jeffk38uk

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Edited By jeffk38uk

Not too surprising I suppose but I bet would pay dividends for grabbing Jeff Green.
 
Oh and PopCap too. :P

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Czarpyotr

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Edited By Czarpyotr

EA seems to own other really great studios that have plenty of control over their IP's. I'm not to worried at this point, if anything they might be able to make better games due to increased resources.

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dungbootle

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Edited By dungbootle

Jeff can't escape, it seems.

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mnzy

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Edited By mnzy

Jeff "I have alot of" Green.

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Jaunty

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Edited By Jaunty

As long as PopCap games keep coming to Steam this is fine by me.

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Rattle618

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Edited By Rattle618

If anyone at EA has payed any attention to the remarks he´s been giving to press about them Jeff won´t have that job very long.

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Gabriel

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Edited By Gabriel

I would feel bad but laugh neverless if he lost his job within a week.

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MeatSim

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Edited By MeatSim

Jeff Green left EA just to end up working for them again.

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enemymouse

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Edited By enemymouse

Green is just the sort of new blood EA needs right now.

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234r2we232

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Edited By 234r2we232

Plants vs. Zombies and Peggle just became souless annual franchises. 
 
And I used to like PopCap games :(

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1p

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Edited By 1p

Poor Jeff. He has been somewhat hating on EA ever since he left.