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Playboy Announces New Game Label And Reveals Its First Game

Yeah, the game has boobs in it.

Playboy knows boobs will never get old, regardless of medium. But it hasn't been behind the wheel of a videogame just yet. That's about to change this year, as Playboy magazine has announced plans to launch its own games label. It has also revealed a partnership with Bigpoint Games, an MMOG distributor, as well as the first fruits of the budding relationship, a Grand Theft Auto knock-off called Poisonville.

Playboy has become rather active in our little neck of the woods of late. 2K Games' Mafia II prominently features in-game Playboy magazines that you can view at your leisure. Capcom's upcoming Dead Rising 2 has magazines as well, though they have more of a utilitarian purpose as they provide stat boosts similar to the books in the original Dead Rising
 
Consider these appearances first steps to the full-on sponsorship that has been revealed today. But don't necessarily believe this is Playboy''s expression of a passion to make solid games. The Playboy marketing gurus coolly remind us in the announcement press release that this new label is all about "meeting the needs" the magazine's demographic based on feedback received.


 I think this is where you buy guns in Poisonville. Maybe.
 I think this is where you buy guns in Poisonville. Maybe.

== TEASER ==And while it's unspecified if this new label will only be a browser-based MMOG front for the magazine, Playboy is willing to divulge that "more high quality, development partnerships [will be announced] in the coming months." 

You can view a trailer for Poisonville just below. It's an MMOG that drops you in a battered metropolis, riddled with the taint of gangs and violence. You'll be asked to be a nice guy and do missions in "order to counteract corruption," gain respect, and "rebuild" reputations. Driving is confirmed, as well as PVP and gang warfare. Also, huge explosions and "Playboy-caliber women." 
 
  
  
 
The game is supposedly in open beta, and I suppose you could access said beta through Playboy's website, a page that also currently offers live nude chats and all sorts of NSFW stuff.  Knock yourself out.
 
Image via browsergame-magazine.de.  

135 Comments

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lordgodalming

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Edited By lordgodalming

 "Playboy-caliber women."   
 
So the game will be full of platinum blonde sex-dolls whose every inch was crafted by a lonely single man with mother-issues and Photoshopped to a high blur? Thanks, but if I want titillation I'll just rewatch that scene in Final Fantasy VII where Tifa's in the shower. There's a curtain in front of her, but if you squint and tilt your head just right...it's still more interesting than this "game" from Playboy.

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Bionicicide

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Edited By Bionicicide

That looks and sounds awful.

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JustinK

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Edited By JustinK

This seems destined for failure and ridicule. ::Rubs hands together excitedly::

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James_ex_machina

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Edited By James_ex_machina

NOW if this was a Project Natal game....I'm all in!   Any ladies up for multiplayer?

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dyong

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Edited By dyong

Yeah... I don't think so, Jim.

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supersonic4336

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Edited By supersonic4336

I have a feeling this will have far less boobs than the playboy name would lead you to believe. That trailer was not much in the way of sex appeal. Looks pretty lame graphically as well. Then again MMO's aren't exactly the best looking thing anyway, cause you need that power for networking, but still.

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Seedofpower

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Edited By Seedofpower
@scarace360 said:
" So you shoot people and have sex? "
There is no sex in playboy, just a lot of nipples and the occasional vagina. 
 
Sorry to disappoint.
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deactivated-6022efe9ba3cf

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dumb

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inappropriate_touchscreen

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They should license Hot Coffee, and turn it into a full retail game. With articles, of course.

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adeepname

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Edited By adeepname

If it is a browser based game, I'll consider giving it a spin. Looks pretty terrible though.  
 
I also like how that getaway van doesn't take any damage.

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AURON570

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Edited By AURON570

Something about it reminds me of the Sims... not interested

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James_ex_machina

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Edited By James_ex_machina

I hear the Photoshop "artists" from the magazine will be doing the game graphics to keep that FAKE over-Photoshopped look consistent between the two.

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agentboolen

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Edited By agentboolen

The video doesn't look like its actual game play...  More like a animation thats suppose to look like a video game.  What ever happened to keeping it simple and just making some rhythm sex games?  Doing GTA seems like to big of a project for them.

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scarace360

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Edited By scarace360
@Seedofpower: Why do you try to ruin my day.
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Gerhabio

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Edited By Gerhabio

WOW,
Playboy, thank you for making it even harder to get rid of the loser/sleazehole gamer stereotype, for making gaming more inaccessible for self-respecting women and for unwittingly leading a parade of hole-filling-crazed anti-feminists into our already objectification-riddled world.
My only consolation is that the low quality of your video games, if not our sense of decency and our love and respect for the women in our lives, will surely bring you down in these misguided endeavors.

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Branthog

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Edited By Branthog

I don't understand why people sink so much money and time into projects like this that EVERYONE knows is stupid and full of fail. I mean, who are the jackasses saying "no, this will totally be a hit!" and green lighting the funding?

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Raineko

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Edited By Raineko

This looks so unbelievable bad...

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MrBlowfish

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Edited By MrBlowfish

No. Just no.

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Emilio

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Edited By Emilio

Hyuck Hyuck Hyuck!! They'll try anything for money, huh?

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hughesie27

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Edited By hughesie27

Knock yourself out. HAHAHAHAHA

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omegadude

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Edited By omegadude

i think that trailer gave me cancer

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SubwayD

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Edited By SubwayD

It's not doubt been mentioned already, but why do I get the feeling this game is going to succeed where APB failed?

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VergilMayCry

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Edited By VergilMayCry

just goes to show that people are willing to make anything as long as there's a market for it. it'll probably flop.

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deactivated-5ffc9b71f33ff

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This is going to be pretty bad. Usually a CGI representation of a game is suppose to throw you through a hoop, but this one looks like some PS2/Xbox/Cube game. Yuck.

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WilliamRLBaker

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Edited By WilliamRLBaker

Playboy hasn't been a valid source or porn or even fap worthy swag in a long long time...I just wanted to post that.
as for the game, the past what? 1 game playboy created sucked, I don't expect more this time.

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penguindust

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Edited By penguindust

With the expansion of the internet granting access to all sorts of nudity for every particular taste, Playboy has become irrelevant in the 21st century.  I see this as an attempt to work their way back into the mindset of young males, but I doubt it will have any lasting effect.  This crappy GTA/Saints Row clone isn't going to be anything anyone plays for long.  If Playboy wants to seriously make games, then they need to take an original approach and not just reskin other popular franchises with their label.   They did that with The Sims and it failed and now they are doing it again with the open world GTA style genre.  I believe a spy game would be a better pick.  The "playboy" life style is similar to that of the suave super-spy life style from James Bond and even Austin Powers and it would offer a better opportunity for lots of hot polygonal girls to scamper about. 

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xenexprime

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Edited By xenexprime

" But it hasn't been behind the wheel of a videogame just yet." 

 Actually there was a PC Playboy Game with a "The Sims" look around 2005.....
 
It was called "Playboy: The Mansion"
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backflip10019

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Edited By backflip10019

I came for the tits and then I came on the tits.

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MrMuscle

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Edited By MrMuscle

So, Charlies Angels gone bad meets a bad replica of the A-team van, really playboy? Really?
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chinkpak

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Edited By chinkpak

This looks awful! Like a slightly updated version of GTAIII...or a downgrade 0_o

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lowestformofwit

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Edited By lowestformofwit

It's sad that so many good studios have closed and that someone like Playboy  comes along and thinks they can make games.  em, no thanks.

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MrKlorox

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Edited By MrKlorox

Points lost for lack of El-P mention.
  

  
Brad no wins
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Noobi

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Edited By Noobi

lame

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Evercaptor

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Edited By Evercaptor

I kinda got interested in the playboy game for a minute there, but i really don't like MMOs. ah well.
Here's hoping they get into the console game business, it might be interesting if they made some games with a narative focus. it'd be funny if they subverted everyone's expectations.

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cowswithguns

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Edited By cowswithguns
@lowestformofwit: Agreed!