Rare's signature "R," that upside-down sock with a chunk taken out of the heel, will no longer be the biggest part of the British developer's logo. Rare has rebranded, its old-school logo overhauled, giving off a fresh, cool, and simplistic vibe probably characteristic of what we'll see from the creator in a post-Natal world.
According to the press release, Rare believes "the timing is perfect" to show off its new look. This summer will mark the 25th anniversary of the developer, after all. "Both Rare and the games industry have seen massive changes over the past 25 years," studio head Mark Betteridge said in a statement, "and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace.
"With this landmark anniversary coming up, and knowing that we have a really exciting future head, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"
The new logos (via Develop) are forward thinking, for sure. My gut tells me it's okay to like 'em. My gut also told me that Alpha Protocol was flat out going to rock, too. I don't know if I like my gut anymore.
Rare's signature "R," that upside-down sock with a chunk taken out of the heel, will no longer be the biggest part of the British developer's logo. Rare has rebranded, its old-school logo overhauled, giving off a fresh, cool, and simplistic vibe probably characteristic of what we'll see from the creator in a post-Natal world.
According to the press release, Rare believes "the timing is perfect" to show off its new look. This summer will mark the 25th anniversary of the developer, after all. "Both Rare and the games industry have seen massive changes over the past 25 years," studio head Mark Betteridge said in a statement, "and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace.
"With this landmark anniversary coming up, and knowing that we have a really exciting future head, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"
The new logos (via Develop) are forward thinking, for sure. My gut tells me it's okay to like 'em. My gut also told me that Alpha Protocol was flat out going to rock, too. I don't know if I like my gut anymore.
I really like the look of it. It's fresh, yet reminiscent. Although it also looks like one step towards Rare becoming the Psygnosis > Studio Liverpool of Microsoft.
I liked the old logo, but at least it's incorporated into these new ones. I can see myself growing into it, I just can't wait for the next Banjo or Pinata game.
" It looks like a public relations company logo now. "
Exactly. As a graphic designer, to me this screams them trying to turn their image into more of a proffesional style image that will appeal more to casual based, non gamers. Perhaps I'm jumping to conclusions, but I don't think it's a coincidence they've done this just before the launch of Natal, which they're heavily involved in.
Although if this leads to a redesign of their website, I'm all for it. That thing is a fossil.
If you haven't played nut and bolts then you dont know how capable rare still is of making games of the highest caliber. There new logo does nothing to back me up on that though.
" I really like the look of it. It's fresh, yet reminiscent. Although it also looks like one step towards Rare becoming the Psygnosis > Studio Liverpool of Microsoft. "
Oh to lament the old days of Psygnosis - Lemmings, Destruction Derby (need ps3 version!)
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