@oldirtybearon said:
I am so, so glad I dumped all my Marvel subs when they butchered the Ultimates imprint. This is one of the dumbest, most pandering ploys for new readers from them I've seen yet. As a life long comic reader you can imagine that covers a lot of ground. This would have been way better in the UMC line, but as a 616 title? Come on, nothing ever changes in 616. They'll play with this idea for a couple of issues and then big bad Mighty Thor will be back and this will be forgotten about. That's what bothers me about this, not the change itself (considering Ultimate Spider-Man is now a black kid named Miles, and he's a cool dude), but that since it's a 616 title it's such obvious bait it's not worth talking about.
At least over at DC they made a wide, sweeping change and it stuck.
Would you feel better about it if they committed to a timeframe for the change? It's odd; the reaction is always that "yeah, like that's going to be a permanent change," which I definitely get considering all the people who bought into the hype about The Death of Superman way back when.
I think it'd be bold for Marvel or DC to promise that major changes like this or Steve Rogers dying, etc., would remain in effect for at least three or five years or something. That would reduce the amount of eyerolling, but then it'd also possibly lock them into changes well after they've proven to be severely unpopular or editorially difficult to resolve.
It's funny you bring up Captain America dying because that's the first thing that crossed my mind when I read this news. I was all for killing Steve Rogers. It helped that the introduction of Bucky as the "new" Cap was a really good read (although that probably has more to do with Brubaker than the plot itself). As for your question, I really don't know if saying "hey guys this is going to be around for at least X number of years" would change anything. Marvel has a checkered history with this stuff. They've killed characters only for new writers to bring them back. They've maimed the timeline several times over with retcons and macguffins, they've just completely brutalized the 616 universe and it's, well, crap now.
It'd be nice if these kinds of changes just happened and they'd last. I'm not a fan of editorially mandated changes because it interferes with the story the writers and artists are trying to tell. When you get a ballsy storyline (like killing Cap, or "No More Mutants!" or whatever), it never sticks in the 616 because either long time fans will complain or new writers are all "fuck that I'm bringing Colossus back for the 17th bajillion time!"
As it stands, with the Marvel 616 continuity in particular, nothing ever changes and yet nothing ever sticks. That's part of why I was such a fan of the UMC line. It was a chance to give death permanence, it was a chance to have a unified continuity that didn't feel bolted on, and it was a chance to let the "status quo" of the 616 universe go out the window. For the most part it's done all of this. Characters stay dead and storylines have an air of consequence about them because of it. A female Thor would have worked much better in that environment specifically because nobody would be rolling their eyes and waiting for it to change back.
Personally I'm not a fan of yearly "events" as Marvel employs them. They're blatant cash grabs to try and boost sales and it seems like there's little to no thought put into how they'll "fix" what they break. Somebody inevitably waves a magic wand and all is back to normal. Maybe this is just my prejudice against the 616 continuity, but I got tired of it a long time ago and I can't help but wonder when all of this is finally going to bite Marvel in the ass. I'm hoping it will. Or at least Marvel will follow DC's path in rebooting the universe and sticking to it. These half measures only serve to piss people off and satisfy no one.
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