And M$ has almost entirely evened the playing field for its console, however they will never be able to totally eliminated the fan resentment they gained.
It is the way of the world, is a world a little sexist? Yes.
But the entire Spanish language is based on referring to groups of mixed genders as "guys". This type of "sexism" is so well integrated into the culture its not even considered sexism, even to women. It would take hundreds and thousands of years of cultural change in order for us to stop addressing groups in this way.
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