Two words...FUCK EA.
Edit: As someone who plays sports games and a lot of online shooters, this is a really bad precedent to make. Not everyone has the money to go out and buy a brand new game every time they want to play something. Gamestop obviously makes a killing on their used games, and obviously sell a lot of them. Therefore I wouldnt be surprised if a very very high majority of gamers buy most games used (not to mention all of the games being sold on ebay and amazon). I dont think companies should want to fuck with that many people. This is basically the exact opposite of what companies have been doing to incentivize buying their games new. Instead of trying to reward me for buying their game new they are punishing me for not buying their game new. Why not give me a better reason to buy your game day one, like...make a good game for instance.
All this being said I have decided this isnt as big a deal as it first seems. At first I was furious, but now I calmed down a little :P (although, still, fuck EA) I usually buy the really good games (ME2, MW2, Gears, Halo, Uncharted 2, etc) day one because I really wanna play them as soon as they come out, and I bet a lot of others do to. So it wont be a big deal for those games. Where I see this getting dangerous is if other lesser quality or ever lesser known games start using this method. Think about a new IP like Borderlands. That game was really good and some would say the co-op was key to the experience. Now what if they did the same thing EA is doing because it had somehow become the standard. I think less people would have played that game because of having to buy it new OR not getting the online features when buying it used. Borderlands may not be the perfect example, but you get the point.
In the end I dont think this will really make EA as much money as they think, and I see it possibly become a really bad thing down the road, but we will see.
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