Well the biggest difference is that all the complaints about rehashed franchises are based from those which don't delve past their safety net.
Many Nintendo games have established, recognizable characters who cater to gamers of different genres. When people say "Nintendo's making a new Mario game", you don't immediately assume it's going to be a 2D platformer. It could be a 3D platformer, kart racer, sport game, whatever. Switch Mario with Kirby but not so much Zelda and Samus.
When people say "There's gonna be a new Uncharted / G(od/ears) of War", you know exactly what to expect as of this writing.
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