Games is pretty much the movies of video games. Short and sweet, over-encompassing, simple. You understand what someone's talking about by context, and if you need a more explicit approach you can always just say "video games" to clarify. The same as someone talking about movies, then maybe needing to specifically refer to a "feature length film" or something.
Now, if you want to be fancy, it's hard to beat Ben's interactivities shout.
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