Because it's a new promotion that Taco Bell is doing and when I first saw a sign at my local Taco Bell advertising this I thought it was one of the best worst things I have ever seen. If you think I'm lying it's on their website and is becoming a statewide promotion across the United States. Here's a flyer on their website:
Also for those that don't know Taco Bell is no longer owned by PepsiCo, that said they still maintain a close relationship via Taco Bell's new owner Yum! Brands which is a spin off company of PepsiCo's fastfood division which consists of KFC, Taco Bell, Pizza Hut, Wing Street, Pasta Bravo and other franchises. As a result you still can only buy beverages that are Pepsi products at these locations. Also Pepsi owns the Frito-Lay company as well as Walkers so making a Dorito flavored taco shell isn't that crazy of an idea when you think about it...unless you don't think about it.
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