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The NXE Style Guide

Ryan lets something stupid about the NXE bother him, and then vents about it!

I've been playing with the NXE (I'm really upset about how quickly I slid into using that stupid acronym) for a couple of weeks now, and in general, I'm quite pleased with the changes that have been made. There are a few navigational kinks, such as the less-than-obvious importance of the new quick launch bar, that took some getting used to, but the menus are bigger and bolder, and generally laid out in a way that makes more sense for what the Xbox 360 is, rather than what it was.

Now I hate to nitpick (a shameless lie, I live to nitpick) but there's a tiny, thoroughly petty thing about the NXE that I've allowed to get under my skin. It's something that took me a while to notice, but there are actually quite a few promotional menu items scattered throughout. The mere presence of the mostly appropriate advertising isn't what gets to me. The thing is, all of these units feature some promotional headline and a short blurb. Not to brag about performing repetitive, often tedious tasks for rent, but I've written a fair amount of promotional copy in my day, and the writing in all of these is categorically terrible.

Gearses!
Gearses!
Check out Sgt. Fenix over here. The imagery is certainly effective, but “Highly Anticipated Sequel” and “Includes jaw-dropping visuals?” That's flat, empty nonsense! How about “Is a Game” and “Got pretty colors,” or just a bunch of gibberish? I don't know what it says about me as an anal-retentive word-nerd, but the use of “Includes” bothers me particularly.

Iron Mens!
Iron Mens!
Iron Man's also pretty awesome. “Legendary Super Hero” and “Industrialist fights evil” almost sound like descriptions of the movie that went through Babelfish and then back into English. I imagine those beat out “Flying Man Robot-Fighter” and “He is the diligent protector of children,” but just barely.

On a certain level, I empathize with whoever has the thankless job of trying to cram something that's both informational and evocative into two 30-character lines. I also realize that this is just about the most absurdly trivial thing to get invested in, but dammit, if you're going to cake your interface with promos, make 'em count! Hopefully they'll either find their pace before the November 19th launch, or I'll learn how to be less of a needlessly obsessive lunatic. For what it's worth, the former is significantly more likely.


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Ryan

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Edited By Ryan  Staff

I've been playing with the NXE (I'm really upset about how quickly I slid into using that stupid acronym) for a couple of weeks now, and in general, I'm quite pleased with the changes that have been made. There are a few navigational kinks, such as the less-than-obvious importance of the new quick launch bar, that took some getting used to, but the menus are bigger and bolder, and generally laid out in a way that makes more sense for what the Xbox 360 is, rather than what it was.

Now I hate to nitpick (a shameless lie, I live to nitpick) but there's a tiny, thoroughly petty thing about the NXE that I've allowed to get under my skin. It's something that took me a while to notice, but there are actually quite a few promotional menu items scattered throughout. The mere presence of the mostly appropriate advertising isn't what gets to me. The thing is, all of these units feature some promotional headline and a short blurb. Not to brag about performing repetitive, often tedious tasks for rent, but I've written a fair amount of promotional copy in my day, and the writing in all of these is categorically terrible.

Gearses!
Gearses!
Check out Sgt. Fenix over here. The imagery is certainly effective, but “Highly Anticipated Sequel” and “Includes jaw-dropping visuals?” That's flat, empty nonsense! How about “Is a Game” and “Got pretty colors,” or just a bunch of gibberish? I don't know what it says about me as an anal-retentive word-nerd, but the use of “Includes” bothers me particularly.

Iron Mens!
Iron Mens!
Iron Man's also pretty awesome. “Legendary Super Hero” and “Industrialist fights evil” almost sound like descriptions of the movie that went through Babelfish and then back into English. I imagine those beat out “Flying Man Robot-Fighter” and “He is the diligent protector of children,” but just barely.

On a certain level, I empathize with whoever has the thankless job of trying to cram something that's both informational and evocative into two 30-character lines. I also realize that this is just about the most absurdly trivial thing to get invested in, but dammit, if you're going to cake your interface with promos, make 'em count! Hopefully they'll either find their pace before the November 19th launch, or I'll learn how to be less of a needlessly obsessive lunatic. For what it's worth, the former is significantly more likely.


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oddjob

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Edited By oddjob

Yeah, those are pretty bad, Ryan, now just take a deep breath. Would you like glass of water?

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Pazy

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Edited By Pazy

I got into the NXE today and my worries are a bit simpler. Frankly it seems like a pointless update, at least for me. The main features seem to be Gloss,  games on HDD, partys and community games. The gloss I dont care about and seems slighty harder to get where I need to be (though I appreciate that the games list loads up faster), I cant load games onto my HDD because out of a 20gb HDD I can use ~13gb and about 10gb of that is filled with FFXI (which I love), I only talk to one person a time on Xbl unless playing a specific game with them. The only cool thing is community games so far but you could get that without all this extra "stuff". Im not impressed so far, pointless update for me.

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joslop500

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Edited By joslop500

hahaha, ok?

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Kintaro

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Edited By Kintaro

Thats pretty funny.

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ep_driver

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Edited By ep_driver

At first I thought you were losing it, but then I looked at the screenshots. The one for Journey to the Center of the Earth really bothers me. I don't know if it's just because that movie blows all on its own, or if it's the 2 crap lines they accompany it with. Now that you've pointed this out to me it will drive me mad once I receive the update.

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JoelTGM

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Edited By JoelTGM

Wow those are actually pretty stupid.  Damnit, now you've made me aware of it, and now when I get NXE I'll be bothered by it everytime I see it.

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jakob187

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Edited By jakob187

You is way too picky, mang!  lol  Really, though, that stuff is pretty poorly written.  I mean, I write better promo copy during my day job than that stuff.

Maybe they need to hire me...  =  D
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Aaron_G

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Edited By Aaron_G

I never noticed them before, until now. 

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spiceninja

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Edited By spiceninja

All of those are cringe worthy.

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deadpoool

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Edited By deadpoool
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meteora

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Edited By meteora

Meh, not a big problem to me. I lol'd at Ryan's nitpicking.

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StaticFalconar

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Edited By StaticFalconar

More ads and yet same price?


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mannalive

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Edited By mannalive

After reading the copy in all of the photos included at the bottom of the piece, I am convinced none of it was originally written in English.  And I suspect even in his own language, the copy editor is considered kind of stupid.

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Milkman

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Edited By Milkman

You have forced your nitpicking on to everyone else now. Great job, Ryan.

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wefwefasdf

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Edited By wefwefasdf

Wow. Those are really corny.

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deadgopher

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Edited By deadgopher

Oh my god! It's Engrish without the poor translations!

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deadgopher

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Edited By deadgopher

Oh my god! It's Engrish without the poor translations!

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pirate_republic

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Edited By pirate_republic

Brutal, but they're not really ads. It just "spotlights" what's new in marketplace. Less of an ad than a useful feature. That companies pay for. For viewers to buy... fine it's an ad. But not the bad kind.

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daniel_beck_90

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Edited By daniel_beck_90

yeah those may not be awesome but Ryan : chill out man !!!!

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deactivated-5d61ff6f14b61

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You, sir, need to get laid. Fast.

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irishjohn

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Edited By irishjohn

Oh dear.  Those are fairly awful.  I'm with you Ryan.

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zoozilla

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Edited By zoozilla

Jesus.

It's like the number 23.  Once you see it, you can't not see it.

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daniel_beck_90

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Edited By daniel_beck_90
zoozilla said:
"Jesus.

It's like the number 23.  Once you see it, you can't not see it."
I lol'ed
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Impossibilium

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Edited By Impossibilium

I switched on the 360 this evening and was told and download to Live was available. What do you know it's the NXE. Guess I'm in the second tier of the public beta!

Me likey.

Me not likey how long it takes to rip a game to the drive but it's worth it in the end.

I think they should take those titles to the next level and go for completely absurdity.

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SpaceInsomniac

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Edited By SpaceInsomniac
StaticFalconar said:
"More ads and yet same price?

Most of those aren't ads, they're just the description for a game or show you can download or buy.  The NXE dashboard actually has far fewer ads. 

And yes, I agree some of these are pretty bad.  The good thing is they're pretty bad in a way I'm just sick enough to enjoy and laugh at. 
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wrecks

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Edited By wrecks

Great. Way to ruin it for everyone Ryan. Way to go.

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DMack

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Edited By DMack

Are they limited to those 16 (or however many) characters for those? That seems like poor planning, but the original dashboard had the same thing.
Who remembers "Incredible Fighting Game"  or "Civl'tn Revl'tn: Turn-based strategy"?

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Edited By Lepuke

Yeah the wording on those extremely brief/simple overviews of the advertised products kinda does bother me now that you mention it.
Maybe viewing Idiocracy recently caused some of it hehe.

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Edited By carlthenimrod
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Edited By Grim_Reaper

LOL eventually my instincts will block out everything except the title and picture, poor Ryan.

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Nikuls

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Edited By Nikuls

Those are shockingly bad.
I'd actually like to see what you'd come up with, either as a witty retort or just a job done better.

GoW2:
Mad Ass-Whopping
chainsaws and shit too!

Portal:
The Cake is a Lie
but you already knew that

Iron Man:
Robert Downey Junior
Complete with bad-ass space suit

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HazBazz

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Edited By HazBazz

Lol at Portal's.
Break The Laws Of Physics
Surmise The Possibilities

What?!

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cikame

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Edited By cikame

Its kinda like, you have a friend, then your other friend says how your friend has a funny nose, then all you see is that funny nose..... thanks ryan..... thanks.

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deactivated-5c468a9482ba9

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"He is the protector of children" needs to be the next Giant Bomb shirt.

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aaox

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Edited By aaox

Seriously, that last one: Fugitives stop running confront enemies- That sounds like a newspaper title. Heck, they all do.

EDIT: Seriously, OZ.
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OZ

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Edited By OZ

Seriously?

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Death_Burnout

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Edited By Death_Burnout

dude i feel your pain!

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Rowr

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Edited By Rowr

DAMMIT RYAN,

now thats going to piss me off as well.

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RHCPfan24

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Edited By RHCPfan24

"Fugitives confront enemies" - Terminator Sarah Chronicles

So I am guessing that any mention of a robot in the show is out of consideration?
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dtran1212

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Edited By dtran1212

they my as well just slap the words "BUY ME! BUY ME! BUY ME! on there instead of putting up these cheesy descriptions

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jimbo_n

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Edited By jimbo_n

I dont think I will ever care to be bothered by that =)

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Charleslegrand

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Edited By Charleslegrand

Well, on the bright side, if that's the only thing getting under your skin, Microsoft did a great job overall ^^

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seram

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Edited By seram

Haha well I guess the promos can provide some quick laughs when you need some.

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dsplayer1010

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Edited By dsplayer1010

Ads never really bothered me before, but there seems to be a lot in the NXE.

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Edited By BiggerBomb

Bwahahaha

"Fugitives confront enemies"
"Surmise the possiblities"
"Awe-inspiring sites, grave danger"

In Soviet Russia, video game play you! These sound like an Eastern European tried to directly translate a sentence without knowing that half the meaning would be lost in translation. I actually lol'd at a few of these. I don't think I'll be as pissed as Ryan, if anything I'll be mildly amused, but this is a stark contrast with the industrial and polished look the NXE is going for.

Thanks, Ryan! Great read.

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High

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Edited By High

If it's so poorly written let's hear some new ideas for the two line 30-character promos.

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Edited By Cubical

I have been using the NXE for a while and I hate just about everything on the nxe, the new interface looks horrible bland.

So EVen if you use themes it makes them look ugly with large dead empty space the 3d icon float in.   The only thing I do like about it is 100% the programming job that makes it run faster and has new hardware features that is it.