What Is Bright Dawn?

@ryan: It was from a game called Dementium 2

nice card

I initially thought it could be an Eternal Darkness sequel, as it's based on psychology, and it's "darkest BEFORE dawn". But reading the evidence for Alan Wake seems too likely to ignore.

Well since they got a whole psychology vibe going on here, I doubt that it has anything to do with valve. If it did, they would probably go with ironic consumerism or something like that. It has more of a survival horror vibe, since movies in the horror genre like this kind of advertising to (Cloverfield). Especially that quote about progress on the front. Kind of foreboding. Interesting...

It sounds like Alan Wake to me. Alan wake is set in a place called Bright Falls after all.

"It's always darkest before dawn"

IT'S GOTTA BE HARVEY DENT!!!

Probably not, but very neat viral marketing. Good job if it is Alan Wake. We all want to hear something about that game by now.

Haha sweet!

I want Alan Wake so badly that i would  give every dude over at remedy a blow job if the game comes out one day earlyer thanks to that. BTW im a dude and not gay, though i would go gay if remedy tells me too. Im under their spell.

If it is SouthPeak they have a game called Edge of Twilight coming out in Q3. Wikipedia states,
"The story of the Edge of Twilight is about a fantasy world after the Rift, an occurrence that split the world into two separate realms of Day and Night. "
Kind of a stretch. /shrug

Be careful with the whole Grapevine,TX thing. In addition to South Peak,  Grapevine is also the location of the evil home bunker of Gamestop.

SHENANIGANS!!!

Actually that's a pretty brilliant viral campaign, whatever the product happens to be.

EDIT:  Maybe its for Section 8, made by South Peak, which comes out in August?

I think it's Alan Wake since that game is supposed to be a psychological thriller where memory and perception are key factors.  Plus, early trailers had the game taking place in Bright Falls, where he went to recover.  Also light plays a big role in the game since the beasties come to get Alan when the sun sets and he has to try and survive until dawn.

It's not so weird a promotion since it caused Ryan to write a post about it.  It also prompted Destructoid to do the same.  People are talking now.

This is obviously an advertisement for Doritos. The End.

I vote Alan Wake, even though this is totally unrelated to what we've seen of Alan Wake so far. But hey, I live in hope.

Bioshock maybe????

This my sound dumb, but I wonder if its a Square Enix thimg? Only just because the Bright Dawn Square, Pelf Mi ect is done in the text square enix is. Maybe that just caught my eye. I dunno.

Must be promotional. Maybe the new umbrella? Pft idk but E3 will soon explain.

I'm quite confident Alan Wake will be shown at E3 and this just gives me some reassurance.

@ ahoodedfigure

more specifically pelf refers to wealth acquired by dishonest or reprehensible means.  hmmmm....

You know when the viral marketing is done right when people actually take note of it, and when people try to phone the company and look for their location on google maps, well that is when it's done very right!

Weird. I both love and hate viral marketing at the same time.

creeepyy...nice viral marketing. could be hl2 or alanwake.

I used to think ARGs were creepy, but after reading the interviews of the people running them, I kinda like the idea that people would be so playful with reality.  As long as it isn't forced on you, though.  Then, yes, it would be creepy.

I did some digging and found out that just across the lake in another city close to Grapevine is a development house used by Nintendo to develop a version of Pilotwings, and in Grapevine itself is a company that makes flight simulations that likes to plaster big, angry-looking eagles all over the front page.

The Assassin's Creed idea has merit, just by the theme of the brochure...  Oh wait, they also did Velvet Assassin, didn't they?

Another thematic consistency at SouthPeak is Section 8 (the military designation for Corporal Klinger) which is an upcoming game for them.  It's a bit of a stretch, but it might be that they talk about "false memories" of you being from the military in the future.

"Pelf" means riches, by the way; it's a ruse, man!

This is fun!

2 words:

Alan Wake

Damn that musta been something creepy going through that stuff Ryan.

Viral marketing always creeps me out for some reason.

lol a mind F$%&er

Whoa. That is kind of freaky.

This is pretty darn cool. But you guys read your mail way closer than I do.  That would have hit the bottom of my garbage pale before you could shake a stick

Fill it out in Vinnys name just in case it turns out to be real.

It's probably promotional, but what a weird promotion.  Viral stuff should at least appeal to a target demographic, shouldn't it?  Does any part of it make you excited about playing rad games?  Nope.

But, you posted about it, so Mission Accomplished.

Hahah, nice one. 

I enjoy these. :)

I can't say I trust anything with a South Peak logo on it anymore.  Velvet Assassin was the last straw.  Never again :P

Obviously, a lot of people in the comments section don't know how to read.  Alan Wake is a Remedy-developed game being published by Microsoft.  Meanwhile, Assassin's Creed is a Ubisoft game that I'm sure Ubisoft will publish.

That's great, when people do this stuff right, it's so fantastic.

Looks like a neat viral marketing thing.  I enjoy it if it is well done.  Other than the way too stupidly obvious name I think it was pretty well done.  The crude language of the game as far as I remember does not seem to be valve's style really I would think.  Or at least I don't totally seeing them putting it in like that. 

What if Mynd Faulker really is just a desperate psychiatrist?

this is viral marketing done right. it took you  paying attention to catch it GOOD JOB RYAN!

If its something from SouthPeak you should wipe your ass with it because it's for a product that can't be worth worrying about.  X-Blades 2 perhaps?

Here's to hoping it's from someone else because it looks kind of interesting.

I googled a small section of that text and found in sections they've just copied and pasted things and just replaced the title of the original company and put Bright Dawn. Lazy.

Has to be Alan Wake. Didn't one of the very first trailers even have that "It's always darkest before the dawn" slogan? I know it's a line from the Dark Knight....but...

This is strange though. I mean Alan Wake has been off the radar for so long, for it to return with ... this... it's very strange.

Pretty sick. Assassin's Creed II maybe? Animus escapee?

i dunno about allan wake, of course i also don't know much about this game.

Mind Fuck... Not again!