Why call it BioShock, though?

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#1 Edited by BombKareshi (979 posts) -

I had been avoiding this news for a while due to not having finished Bioshock 2, but now that I've read about Infinite I'm filled with excitement about this new game. There's a question lingering in my mind, though. It seems like such a departure from the first two games, so why call it "BioShock" as opposed to some other sort of "Shock"?
 
Looking back, there was System Shock and System Shock 2 set in space. Then, along came BioShock and BioShock 2 set under the sea. Since they're moving into the skies now, and the plot seems unrelated to the original, the time seems ripe to introduce another title change.
 
Does the "Bio" in BioShock imply that this game will also centre on biological developments, and that is enough reason for them to keep the title? Or are they wary of a title change because of marketing reasons? Some might take it as a hint at the possibility that this story does take place in the same universe as BioShock after all. Or perhaps they are basing their naming convention on something else, such as time (System Shock in the future, BioShock in the past) or style (System Shock is cyber-ish, BioShock is steampunk)?
 
Whatever the case, I can't wait to see what this game has to offer!

#2 Posted by beej (1674 posts) -
@BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." 
That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something.
#3 Posted by Gamer_152 (14113 posts) -

I think they just wanted to reference that the game was a spiritual successor to System Shock and wanted to show that it was largely themed around biological modifications.

Moderator
#4 Posted by sodiumCyclops (2644 posts) -

I always kinda thought the game Bioshock should have been called Rapture, or something similar. Bioshock seems like more of a franchise name. But in reality, this is just really a marketing thing unless it heavily revolves around source material from Bioshock, which i highly and hopefully doubt.

#5 Edited by Yummylee (22576 posts) -

 May be down to marketing purposes, while also conveniently under the excuse that it's apart of the overall Universe. 

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#6 Posted by Romination (2777 posts) -
@sodiumCyclops said:
" I always kinda thought the game Bioshock should have been called Rapture, or something similar. Bioshock seems like more of a franchise name. But in reality, this is just really a marketing thing unless it heavily revolves around source material from Bioshock, which i highly and hopefully doubt. "
Word. Ryan better not be in there. In fact, none of Rapture should be there. 
 
I think it's because a lot of the themes are similar too, such as tackling an ideology and being in such a fantastic, unlikely setting. System Shock was set in a spaceship, which kind of harrows compared to the creativity seen in Rapture and Olympia. Plus, even the names of the places have similar ideas behind them...
#7 Posted by FunExplosions (5407 posts) -
@Abyssfull said:
"  May be down to marketing purposes, while also convenient under the excuse that it's apart of the overall Universe.  "
In the interview with Kevin Levine, he pretty much says that naming it bioshock and incorporating some form of a big daddy was the very least that marketing was making them do. He's not 100% for the idea either, but he seems pretty dead-set on making the game as great as it can be. 
 
So yeah. Marketing. Money is money.
#8 Posted by carlthenimrod (1599 posts) -

Because it sounds cool. As simple and dumb as it sounds that is what I think it comes down to.

#9 Edited by foggel (2764 posts) -

The same reason why both Black ops and Modern warfare has the name Call of Duty attached to it: Consumer associations. Call of duty is a sign of quality, not story more or less. Atleast, that is probably the purpose of usage anyhoo... by reading Bioshock you get a sense of what to expect, and since it's familiar and previous experiences most likely have been positive, chances of purchase increases. There's also an aready existing awareness of the product in the market, so that less resources is needed to increase it. And by making it a franchise there's a chance of developing brand loyalty. Also, it's easier to spot in the shelves, as something familiar.
 
If you're interested:
Brand equity
 
I could go on, but I guess most would just TL;DR me :P

#10 Posted by HistoryInRust (6407 posts) -
@foggel said:
" The same reason why both Black ops and Modern warfare has the name Call of Duty attached to it: Consumer associations. Call of duty is a sign of quality, not story more or less. Atleast, that is probably the purpose of usage anyhoo... by reading Bioshock you get a sense of what to expect, and since it's familiar and previous experiences most likely have been positive, chances of purchase increases. There's also an aready existing awareness of the product in the market, so that less resources is needed to increase it. And by making it a franchise there's a chance of developing brand loyalty. Also, it's easier to spot in the shelves, as something familiar.
 
If you're interested:
Brand equity  I could go on, but I guess most would just TL;DR me :P "
TL;DR 
 
But seriously. This. 
#11 Posted by Skald (4370 posts) -

AeroShock 
 
That would kick so much ass.

#12 Posted by CptChiken (1987 posts) -

Its all about name recognition.

#13 Posted by mordukai (7185 posts) -
@Abyssfull said:
"  May be down to marketing purposes, while also conveniently under the excuse that it's apart of the overall Universe.  "
Levin never really confirmed that Infinite is taking place with in the same universe as Bioshock. Although when asked about he was a bit dodgy about it which could mean that it has some sort of a connection with the first game since it's taking place before the events of the first game. 
#14 Posted by GlenTennis (3145 posts) -

Because it's going to have many of the same mechanics as BioShock.

#15 Posted by Dekadin (9 posts) -

Well this is how I am looking at it. Rapture is based on freedom from government and corruption and junk (which in the games we find out did not work out to well). Olympia is fronted as the pinnacle of progress, but in actuality, it looks to have a corrupt communist agenda. What I think is going to happen to tie the games together is that essentially the idea for Rapture arose from the secret communist push behind Olympia. It is my belief that Ryan will be present or at least associated with Olympia and either from the beginning is against it or decides that he would rather build a city free of such corruption. Also, Tonics appear to be a primitive version of Plasmids, and may inspire Ryan, as well as some other aspects of Olympia such as Handymen and such. Those are my thoughts anyway.

#16 Posted by Shadow (4988 posts) -

Bioshock is a great name.  That said, I think calling the game "Sealab 1960" would have been a better choice.

#17 Posted by ReyGitano (2467 posts) -

It'll put a shock to your system? Oh wait, that's System Shock... or is it Static Shock.

#18 Posted by Sulla (49 posts) -

It isn't so much the Bioshock title that bothers me, it's the 'Infinite'. I really hope it's just a working title and they end up changing it. Although I'll still get it either way.

#19 Posted by TheGreatGuero (9130 posts) -
@extremeradical said:
" AeroShock  That would kick so much ass. "
Andrew Ryan voiced by Steven Tyler. I'm sold.
#20 Posted by mrfizzy (1555 posts) -
@beej said:
" @BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something. "
this is exactly the right answer. In marketing, "brand name recognition" plays a huge part in a consumer's purchase decision. If you want to know, it reduces the amount of risk a consumer thinks is involved with a purchase. eg. "oh, this is a Bioshock game, i liked the last two Bioshock games which means there is less chance of me hating this one/wasting my money. In that case, i guess i'll buy it". Even the name "bioshock" is an attempt to link people back to System Shock. 
#21 Posted by Ramyun (664 posts) -

It's in the video interview with Ken Levine, but he said that the Bioshock name is supposed to incite that "what is going on?'" kind of surprise within the world and atmosphere or something.

#22 Posted by Enigma777 (6059 posts) -
@extremeradical said:
" AeroShock  That would kick so much ass. "
Nah, it's all about the Skyoshock
#23 Posted by Lukeweizer (2770 posts) -
@BombKareshi said:
" I had been avoiding this news for a while due to not having finished Bioshock 2, but now that I've read about Infinite I'm filled with excitement about this new game. There's a question lingering in my mind, though. It seems like such a departure from the first two games, so why call it "BioShock" as opposed to some other sort of "Shock"?  Looking back, there was System Shock and System Shock 2 set in space. Then, along came BioShock and BioShock 2 set under the sea. Since they're moving into the skies now, and the plot seems unrelated to the original, the time seems ripe to introduce another title change. Does the "Bio" in BioShock imply that this game will also centre on biological developments, and that is enough reason for them to keep the title? Or are they wary of a title change because of marketing reasons? Some might take it as a hint at the possibility that this story does take place in the same universe as BioShock after all. Or perhaps they are basing their naming convention on something else, such as time (System Shock in the future, BioShock in the past) or style (System Shock is cyber-ish, BioShock is steampunk)? Whatever the case, I can't wait to see what this game has to offer! "
$
#24 Posted by Psykhophear (944 posts) -

Maybe Infinite has some connection with BioShock 1 and 2 in terms of its storyline or characters. Either that or 2K just named it BioShock for the marquee value.

#25 Posted by Eristocrat (440 posts) -

Because 2K thinks it will make more money with that name.

#26 Posted by HitmanAgent47 (8576 posts) -

Call it skyshock

#27 Posted by Jimbo (10000 posts) -
#28 Posted by agentboolen (1846 posts) -
@BombKareshi:  You make some valid points, and yes marketing wise there probably chicken to do a name change....  It these days people just don't buy anything with out a sequel number attached to it!!
#29 Posted by stinky (1554 posts) -

Bioshock Infinite such a bad game it ruin the franchise. 
 
it jumped the shock.

#30 Posted by EpicSteve (6499 posts) -

It's called marketing. Franchise awareness. The game also seemed to share a lot of mechanical elements from the first two games.

#31 Posted by DeF (4979 posts) -
@beej said:
" @BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something. "
there is a one hour video interview here in giantbomb with ken levine that touched on this very question. people STILL going with that "marketing" thing should watch that. of course the fact that it's an established brand doesn't hurt but he gave various compelling reasons for the name.
#32 Posted by CaptainFish (454 posts) -

I thought we were over this now. Bioshock was never supposed to just be about Rapture. It was about a fantastical shooter set in a strange and wonderful location with no real-life points of reference. It takes a historical period and some of the ideals that might define that period and uses them to flesh out the characters, setting and story.

Bioshock isn't Rapture, it's the feeling you first got when you saw Rapture.

What shouldn't have existed are the Bioshock Rapture sequels. Despite any character work or story, they can't hold any of the freshness that the original had. It is literally going back to a known setting to do a story, something most games do, but Bioshock didn't

With Infinite, they are taking us to a new fantastic place, with it's own people, historical period and even supernatural elements. It even has a much different atmosphere, no longer is it confining and opressive, now it's open and joyous although it's still sinister.

Also it seems the mechanics and the feel of the combat will be similar to that of Bioshock. At least enough that calling it something new would cause people to make the comparisons themselves.

#33 Posted by Barrock (3553 posts) -

Brand recognition and I'm willing to bet that it will have some tie ins. 

#34 Posted by Eristocrat (440 posts) -
@DeF said:
" @beej said:
" @BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something. "
there is a one hour video interview here in giantbomb with ken levine that touched on this very question. people STILL going with that "marketing" thing should watch that. of course the fact that it's an established brand doesn't hurt but he gave various compelling reasons for the name. "
Do you really think Ken would come out and say "because 2k made me do it" if it was a marketing decision?  He's not that kind of dude.  Though I am not saying there is no chance keeping the Bioshock name was Ken's idea.
#35 Posted by cstrang (2381 posts) -
@GlenTennis said:
" Because it's going to have many of the same mechanics as BioShock. "
This would probably be my argument, coupled with @Gamer_152 said:
" I think they just wanted to reference that the game was a spiritual successor to System Shock and wanted to show that it was largely themed around biological modifications. "
that, as well as the brand recognition thing from the marketing side.
#36 Posted by DeF (4979 posts) -
@Eristocrat said:
" @DeF said:
" @beej said:
" @BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something. "
there is a one hour video interview here in giantbomb with ken levine that touched on this very question. people STILL going with that "marketing" thing should watch that. of course the fact that it's an established brand doesn't hurt but he gave various compelling reasons for the name. "
Do you really think Ken would come out and say "because 2k made me do it" if it was a marketing decision?  He's not that kind of dude.  Though I am not saying there is no chance keeping the Bioshock name was Ken's idea. "

sure he wouldn't flat out say "yea, marketing forced us to" but I'm just irritated when the worst possible scenario is presented as a given. it's a variation on "guilty until proven innocent".so why question his reasons?
#37 Posted by Eristocrat (440 posts) -
@DeF: I understand that, but, you have to admit that the most obvious reason is because it will sell more copies.  Maybe I am being to cynical, I don't know anything for sure, but it seems like 9 out of 10 times something like this happens it is a marketing decision.
#38 Posted by ShaneDev (1696 posts) -

The name was solely for brand recognition and franchise building. I want to know more about the story though, I mean why was the city changing as he walked through it?

#39 Posted by Ramone (2976 posts) -

It's been said but, brand recognition.

#40 Posted by PrivateIronTFU (3874 posts) -

It's just a title, people. Plus, BioShock has to do with the powers you get in the game. Just like in previous Bioshock games. It has nothing to do with the setting. I don't know what's so confusing about that.

#41 Posted by Gerhabio (1977 posts) -

I say it's the moneys and also because of the main dual-wield game mechanic of plasmid-like powers and guns. It plays like a Bioshock game and it looks like one too so it's called Bioshock.

#42 Posted by Video_Game_King (36272 posts) -

I'm guessing because it will share significant thematic/design points with the original BioShock games?

#43 Posted by DeF (4979 posts) -
@Eristocrat:  In general, I don't disagree but hearing Levine talk about it on numerous occasions (irrational's own podcast, various print/web interviews, the giantbomb video interview), it's hard to siimply say "it was JUST a marketing decision". it's part of it, but neither the only nor the biggest part.
#44 Posted by beej (1674 posts) -
@DeF said:
" @Eristocrat said:
" @DeF said:
" @beej said:
" @BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something. "
there is a one hour video interview here in giantbomb with ken levine that touched on this very question. people STILL going with that "marketing" thing should watch that. of course the fact that it's an established brand doesn't hurt but he gave various compelling reasons for the name. "
Do you really think Ken would come out and say "because 2k made me do it" if it was a marketing decision?  He's not that kind of dude.  Though I am not saying there is no chance keeping the Bioshock name was Ken's idea. "
sure he wouldn't flat out say "yea, marketing forced us to" but I'm just irritated when the worst possible scenario is presented as a given. it's a variation on "guilty until proven innocent".so why question his reasons? "
I just want to say that my  comment was mostly jocular. I loved bioshock, and I'm super excited for infinite, I don't really care what they call it.
#45 Posted by Fjordson (2433 posts) -

Why not name it BioShock?

#46 Posted by BBQBram (2294 posts) -

Peeps, obviously marketing would push Lavine to retain brand recognition, but that does not dismiss the notion of BioShock standing for that mystery, the dystopian twist on history, philosophy and politics, and the general gameplay. The name was never just about plasmids, and Columbia and Rapture seem way more tied, thematically, than System Shock ever was to this franchise. What's not to get?

#47 Edited by OutOfBounds9000 (2300 posts) -

 
 After watching the 10 minute footage, im thinking where the fuck is the tonics? Where are the diaries? Probably they wont spoil much, but i want back to Rapture! Its more haunted and interesting. 
 
EDIT: In the 10 min footage, he got Telekinesis, so i guess they're will be plasmids in this game.

#48 Posted by GloriousDinosaur (435 posts) -
@beej said:
" @BombKareshi: probably because someone in marketing at some point went up to Ken Levine and said "Ken the name you have is great, but we're gonna need you to stick bioshock in there somewhere, that way we can make money through name recognition." That makes the most sense honestly, I think that point was even mentioned in one of the bombcasts or something. "
Too true my man. It sucks that the developers can't earn money based purely onthe success of their game, but having never though about it before, this makes complete sense... I suppose it would be what I would do
#49 Posted by Pibo47 (3166 posts) -

Its in the same universe, and will most likely have some sort of connection to the bioshock and rapture stuff.

#50 Posted by Brendan (8167 posts) -

Brand name recognition is partly the correct answer, but really if you look at the videos for the game on the site, it's so similar to Bioshock 1 & 2 other than the setting that if it hadn't been named similarly than internet people would have totally called out the team on that.  

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