The idea of uninhibited usage and access is perplexing. Acquiring permission and paying for it is not a new concept, just look at books/ebooks, academic journals and such. It just seems video games are the next industry. Why not get information, reviews, videos and such from legitimate sites, e.g. GiantBomb, instead of Youtube? I don't think it's wrong for a company to want to prevent the usage of their material when someone has the potential to make a profit off of it. Yes, it will make things inconvenient for people but does that make it wrong?