Interesting, trying to make game development a more family focused...product. The trailer confused me a bit though, some parts of it just made it look like the challenges are more Goldburg Machine oriented than anything.
@sodiumCyclops: Depends on what you want. I've personally had a thing for Shattered Galaxy for years; it's free to play and all that jazz, though it's a very different kind of game mixing squad tactics and RPG systems. EVE is awesome, but for it's own reasons. These days it's easier to get into it then ever, they overhauled the tutorials and there are a lot of people more than willing to lend a hand, but that said, it's still a very...THICK game. If you simply want a game that is, well, WoW before WoW refined the average MMO, then take a look at Anarchy Online. It's old, and it shows, but it still has some flair and is overall a good time.