@i_stay_puft: looked like that small headbutt from Jones was enough to spark everything, I wouldn't say bad blood necessarily. Probably just neither guy wanting to give an inch or show any sign of backing down in the least.
I think he realizes that this could be his biggest payday, so he needs to sell the fight.
My biggest takeaway from that. I can understand being prideful and Jones basically belittling something that he dedicated his life to, whether he felt he was joking or not. This gives them almost two months of back-and-forth, and trying to draw the fans who wanted to specifically see Jones-Gustafsson back into buying the PPV.
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