Blizzard’s Next MMO May Include Product Placement

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Avatar image for patrickklepek
Posted by patrickklepek (6436 posts) -
World of Warcraft is getting a bit long in the tooth, and Blizzard has been working on Titan for years.
World of Warcraft is getting a bit long in the tooth, and Blizzard has been working on Titan for years.

Titan is the codename for Blizzard Entertainment’s next MMO, a project the studio’s alluded previously, while also keeping the whole thing a big ol’ secret. We don’t know much about it.

Whatever Titan actually is, the game may end up featuring in-game advertising and product placement, as Blizzard has put out a job listing seeking someone to work on that very idea.

Specifically, the job is for a “franchise development producer” on a “next-gen MMO.”

“Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience,” reads the listing.

Contextualized in-game ads would support some previous rumors Titan would be a far cry from the fantasy setting of Blizzard’s other games, especially its still-popular World of Warcraft. Titan taking place in a quasi-real world setting has been brought up before, and it’s gained new evidence today.

Avatar image for patrickklepek
#1 Posted by patrickklepek (6436 posts) -
World of Warcraft is getting a bit long in the tooth, and Blizzard has been working on Titan for years.
World of Warcraft is getting a bit long in the tooth, and Blizzard has been working on Titan for years.

Titan is the codename for Blizzard Entertainment’s next MMO, a project the studio’s alluded previously, while also keeping the whole thing a big ol’ secret. We don’t know much about it.

Whatever Titan actually is, the game may end up featuring in-game advertising and product placement, as Blizzard has put out a job listing seeking someone to work on that very idea.

Specifically, the job is for a “franchise development producer” on a “next-gen MMO.”

“Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience,” reads the listing.

Contextualized in-game ads would support some previous rumors Titan would be a far cry from the fantasy setting of Blizzard’s other games, especially its still-popular World of Warcraft. Titan taking place in a quasi-real world setting has been brought up before, and it’s gained new evidence today.

Avatar image for ciao
#2 Posted by Ciao (30 posts) -

Yay Horde Mountain Dew

Avatar image for rockaction
#3 Edited by RockAction (375 posts) -

edit; damn, tried for that stupid first comment quest thing

in relation to the article if it helps make the product free to play or ease production budgets i guess it's fine

product placement is probably worse overall but i don't mind it compared to traditional in-your-face advertising

Avatar image for mikegosot
#4 Edited by MikeGosot (3237 posts) -

Reminds me of the new RE movie trailer. 
 
Edit: Here it is. 
 
Also... 
@RockAction said:

b

b? Really?
Avatar image for lokno
#5 Posted by Lokno (423 posts) -

Gotta pay the bills

Avatar image for doctorchimp
#6 Posted by Doctorchimp (4180 posts) -

Product Placement means free-to-play right?

That has to be a sure sign.

Avatar image for coolyetidance
#7 Posted by CoolYetiDance (78 posts) -

McDonalds cheeseburger will replace the healthy bread

Coca Cola, the new mana water!

Yeah, if they go all out this could be quite possible awesome!

Avatar image for marvin_martian
#8 Posted by marvin_martian (95 posts) -

http://www.giantbomb.com/quick-look-shaun-white-skateboarding/17-3376/

Avatar image for christoffer
#9 Posted by Christoffer (2319 posts) -

Anyone else that thinks Titan is actually a pretty good title. I hope they'll stick with it. It beats any generic "Something of Something: the Something" fantasy standard.

Avatar image for dijon
#10 Posted by Itwastuesday (1210 posts) -

booooo

Avatar image for benderunit22
#11 Posted by benderunit22 (1762 posts) -

If that means it's free-to-play, I don't mind.

Avatar image for corvak
#12 Posted by Corvak (1786 posts) -

Predicting Freemium MMO now.

Avatar image for deusoma
#13 Posted by Deusoma (3221 posts) -

I wonder if this means they're finally making Universe of Starcraft, or whatever you'd care to call it.

Avatar image for sjupp
#14 Posted by Sjupp (1948 posts) -

@Doctorchimp said:

Product Placement means free-to-play right?

That has to be a sure sign.

Sounds very reasonable. I'm also very interested in a modern/close future setting.

Avatar image for oatz
#15 Posted by oatz (1109 posts) -

@MikeGosot: b

Avatar image for springfart
#16 Posted by Springfart (535 posts) -
Loading Video...
Avatar image for penguindust
#17 Posted by PenguinDust (12985 posts) -

@BenderUnit22 said:

If that means it's free-to-play, I don't mind.

I hear that! Plus, I'd like a "real world" setting rather than fantasy or space stuff. If Blizz wants to fill the world with ads just like in real life, I'm okay with it as long as it makes sense and keeps the game free.

Avatar image for rongaryen
#18 Posted by Rongaryen (303 posts) -

I have no problem with product placement as long as it makes contextual sense.

Avatar image for riotbananas
#19 Posted by RiotBananas (3822 posts) -

IT'S A REAL WORLD MMO WHERE YOU JUST LIVE A LIFE. GETTING INTO FIGHTS AND NIGHTCLUBS IS WHERE ALL THE PVP IS AT AND HAVING A CAREER/CRIME LIFE IS RAIDING. DONE.

Avatar image for cassus
#20 Posted by cassus (401 posts) -

Calling it, their next mmo (following all the other remake/sequel crap they are doing) will be a Rock & Roll Racing game. World of Rock & Roll Racing. That way the banners and ads will be right at home around the track.

New IP my ass.

Avatar image for mikegosot
#21 Posted by MikeGosot (3237 posts) -
@oatz said:

@MikeGosot: b

b
Avatar image for stinky
#22 Posted by stinky (1564 posts) -

just want to say i know where that screenshot is at in WoW, i know that quest, and i HATED it.

Avatar image for swoxx
#23 Posted by Swoxx (3032 posts) -

Red bull mana potions, aww yeah

Avatar image for narx
#24 Posted by Narx (195 posts) -

Mists of Pandaria was them jumping the shark, what did you expect?

Avatar image for juxjuxjux
#25 Posted by JuxJuxJux (69 posts) -

@Springfart: Hadn't seen this. Who knows if they're right, but it's still interesting. Thanks for posting!

Avatar image for sweep
#26 Posted by Sweep (10130 posts) -

I'm sure it will be very tasteful.

No Caption Provided
Moderator
Avatar image for dillonator
#27 Posted by dillonator (167 posts) -

HELL YES BURGER KING ADS IN THE LOST VIKINGS MMO

Avatar image for bistromath
#28 Edited by bistromath (745 posts) -

Watch this 30 second ad before grinding your dailies!

Avatar image for stahlbrand
#29 Posted by Stahlbrand (901 posts) -

Fuck dat.

They better not charge people if they're going to sell their users to advertisers.

My curiosity is diminished.

Avatar image for wjist
#30 Posted by WJist (330 posts) -

So banned gold farms will be advertising in Azeroth now? Cash4Gold.com.cn is a go!

Avatar image for alkusanagi
#31 Posted by AlKusanagi (1416 posts) -

Nothing a Terran Marine loves more than leveling up in the World of Starcraft with the Colonel's Original Recipe!

Avatar image for thekbob
#32 Posted by TheKbob (153 posts) -

@cassus: IVAN UNLEASHES HOT FURY!... brought to you by Big Red™!

Avatar image for rexicon
#33 Posted by Rexicon (108 posts) -

Heads up, if you want me to drink coca-cola potions and get a Columbia Sportswear helmet so I can play a game cheaper than 15$ a month, then lets ride this train.

Avatar image for hector
#34 Posted by Hector (3546 posts) -

Hey, if it lowers the monthly price or it turns out to be F2P then I don't mind.

Avatar image for dukest3
#35 Posted by DukesT3 (2094 posts) -

None fantasy MMO? I'm in.

Well, maybe...

Avatar image for subjugation
#36 Posted by Subjugation (4950 posts) -

This better be a sign of ditching the subscription fee model.

Avatar image for corganmurray
#37 Posted by corganmurray (41 posts) -

I bet it "enhances the gameplay experience" the same way commercials enhance the television experience haha

Avatar image for blubba
#38 Posted by Blubba (565 posts) -

I actually don't have a big problem with product placement unless it holds back the gameplay.

Avatar image for cybexx
#39 Edited by Cybexx (1563 posts) -

This supports the free-to-play rumours. Its all about implementation, so if the implementation doesn't get in the way of trying to play the game and is displayed in a way that doesn't break the immersion too much I'm cool with it. Blizzard has been fairly careful with their brands in the past, so I expect them to carry on that tradition with this game.

Avatar image for xeirus
#40 Posted by Xeirus (1636 posts) -

@TheKbob said:

@cassus: IVAN UNLEASHES HOT FURY!... brought to you by Big Red™!

I fucking love BR !

I'm sold!

Avatar image for subjugation
#41 Posted by Subjugation (4950 posts) -

@Springfart: Whoa, that's a crazy theory in that video! Good find.

Avatar image for meatsim
#42 Posted by MeatSim (11129 posts) -

If it means it's Free-To-Play or has a cheaper subscription fee then I am fine with it.

Avatar image for sooty
#43 Posted by Sooty (8194 posts) -

Deathwing, now sponsored by Vagiclean.

Jim Carrey knows what's up.

Avatar image for cornbredx
#44 Edited by CornBREDX (7170 posts) -

sounds an awful lot like another MMO that came out a while ago, but I cant remember the name of it. 
 
Edit: I remember

Avatar image for adamsons
#45 Posted by Adamsons (877 posts) -

Bladerunner style, big neon signs. :D

Avatar image for wintersnowblind
#46 Posted by WinterSnowblind (7598 posts) -

I can live with looking at Coca Cola logo's, if it means I don't have to pay a subscription.

Hopefully we can get some armour sets like this guy

No Caption Provided
Avatar image for blueduck
#47 Posted by blueduck (965 posts) -

Facebook game

Avatar image for mistersamman
#48 Posted by mistersamman (377 posts) -

I don't care, I love Crazy Taxi because I could drop someone off at the KFC. Also I could imagine a world where I receive coupons from Titan. So go for it Blizzard and make your MMO.

Avatar image for mooseymcman
#49 Posted by MooseyMcMan (12504 posts) -

I hope it'll be like the Japanese version of MGS: Peace Walker, with stuff like Mountain Dew cans and bags of Doritos as items.

Avatar image for coakroach
#50 Posted by coakroach (2497 posts) -

I'm sort of ok with this for an MMO (assuming it will be free to play).

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