I like mechanical customization a lot, but only if it's an important choice. I don't care much for the whole "Do you want to hit them with fireballs or bolts of ice?" where it's mostly only a graphical issue. Example of customization I enjoy are FF VII's materia system or Monster Hunter's gear system. Materia to me was interesting because it felt like a big reward for thinking about your choices. With Monster Hunter, it's the complete lack of level progression that makes gear so important. As you play the game you constantly switch halfway from one set to the next, trying to hang on to certain bonuses you think are important from the old set.
Looking more at the narrative side of things I usually find that customization in terms of how my characters looks/acts make me actually feel less connected to them. I always enjoy customizing a character but they somehow they become more of an avatar or a puppet than a relatable character, if that makes any sense. Saint's Row: The Third didn't have this problem though. There was still plenty of a personality left even with all the voice options.
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